How Cyber Marketing Teams Can Better Understand and Connect to Buyers

How Cyber Marketing Teams Can Better Understand and Connect to Buyers

Author: BKBT Productions March 3, 2025 Duration: 49:06
This week Jeanette Belashov, of Anvilogic [https://www.anvilogic.com/], joins the show to talk about smarter and more authentic cybersecurity marketing. George K and George A talk to Jeanette about: * Why the lead gen MQL mindset is total BS and hurts both your strategy AND your buyers * Using selling signals instead of vanity metrics to actually help your sales team connect with the right accounts at the right time about the right use case * Why marketers MUST get their hands dirty with the product and spend time understanding the day-to-day challenges of practitioners * Creating hybrid attribution frameworks that actually make sense for today's complex buyer journeys Jeanette drops some serious science about how successful cybersecurity marketers need to immerse themselves in the community - from Reddit threads to conference conversations - to truly understand what matters to security teams. As the CISO said: "This has to be one of the most value-filled episodes I've ever been a part of... You could probably do an entire course based on the themes and ideas she brought up." Check out the full episode wherever you listen to podcasts!

There’s a lot of noise in the world of technology talk, but Bare Knuckles and Brass Tacks cuts through it with a focus on the people behind the products and the societal currents shaping our digital landscape. Hosts George K and George A steer conversations that are less about specs and hype, and more about real-world consequences. You’ll hear them dig into topics like the messy rollout of new AI tools, the often-invisible backbone of digital infrastructure, and why communities adopt or reject certain technologies. This podcast regularly features guests from various fields who offer unvarnished opinions on what’s genuinely functional and what’s fundamentally flawed in our tech-saturated lives. The discussions move beyond simple commentary to challenge the standard narratives promoted by the tech industry, examining the cultural and social ripples of every new development. It’s a show for anyone who feels that technology coverage often misses the human element-the frustrations, the adaptations, and the ethical dilemmas. Tune in for a grounded, critical, and consistently engaging dialogue that connects the dots between code and culture. This production from BKBT Productions lives up to its name, getting down to the brass tacks of how technology is built and used, with a bare-knuckle honesty that’s increasingly rare.
Author: Language: English Episodes: 100

Bare Knuckles and Brass Tacks
Podcast Episodes
World Domination, the Process, and Gaining Real World Cyber Skills [not-audio_url] [/not-audio_url]

Duration: 43:52
The unstoppable Tennisha Martin joins the show this week! The Executive Director of BlackGirlsHack [https://www.blackgirlshack.org/] digs into what it really takes to build diverse cybersecurity talent pipelines in today…
Authentic Networking and Using Your Voice [not-audio_url] [/not-audio_url]

Duration: 37:58
Candace Williams, security leader, joins the show to talk about what ACTUALLY matters in networking and professional development in cybersecurity. No BS, just real talk from someone who's lived it. George K and George A…
GRC Engineering: The Manifesto and Beyond! [not-audio_url] [/not-audio_url]

Duration: 59:39
This week we dive into GRC Engineering with Justin Pagano, Emre Ugurlu, and returning guest Terra Cooke, three of minds behind the new GRC Engineering Manifesto. We tackle: * Why GRC folks are engineers (yes, really!) *…
Cybersecurity for the Food Supply Chain [not-audio_url] [/not-audio_url]

Duration: 42:28
Kristin Demoranville joins the show this week to talk securing the food supply chain as critical infrastructure, incidents' effect on the global economy, representation in ICS/OT, and more! George K and George A talk to…
Happy New Year from BKBT! [not-audio_url] [/not-audio_url]

Duration: 3:08
HAPPY NEW YEAR from BKBT! to you and yours! We have big plans... We hope you have a peaceful New Year's, and we're wishing you all the prosperity for 2025! 😳 We still can't believe we won Cybersecurity Podcast of the Yea…