Memes, Menace, and Monster Trucks: Live from RSAC 2025

Memes, Menace, and Monster Trucks: Live from RSAC 2025

Author: BKBT Productions May 5, 2025 Duration: 20:00
Recorded LIVE at RSAC 2025: Don Jeter, Chief Meme Officer at Torq returns! He breaks down how Torq built a cult brand in cybersecurity around their "SOAR is Dead" campaign. George K and George A talk to Don about: * Harnessing creativity in an era of algorithmic optimization: "You're not remembered for the safe ideas ever" * Building internal excitement with your team (especially sales) before launching campaigns * Creating something people actually want to be part of, not just another product * His beliefs that brand leads to demand If you're tired of AI-generated content, algorithm chasing, and the same old B2B tech marketing playbook, this episode delivers practical advice on standing out in an oversaturated market. This episode is presented in partnership with Torq. Check out the full video version of this interview on YouTube [https://youtu.be/3etFx-6IzCU].

There’s a lot of noise in the world of technology talk, but Bare Knuckles and Brass Tacks cuts through it with a focus on the people behind the products and the societal currents shaping our digital landscape. Hosts George K and George A steer conversations that are less about specs and hype, and more about real-world consequences. You’ll hear them dig into topics like the messy rollout of new AI tools, the often-invisible backbone of digital infrastructure, and why communities adopt or reject certain technologies. This podcast regularly features guests from various fields who offer unvarnished opinions on what’s genuinely functional and what’s fundamentally flawed in our tech-saturated lives. The discussions move beyond simple commentary to challenge the standard narratives promoted by the tech industry, examining the cultural and social ripples of every new development. It’s a show for anyone who feels that technology coverage often misses the human element-the frustrations, the adaptations, and the ethical dilemmas. Tune in for a grounded, critical, and consistently engaging dialogue that connects the dots between code and culture. This production from BKBT Productions lives up to its name, getting down to the brass tacks of how technology is built and used, with a bare-knuckle honesty that’s increasingly rare.
Author: Language: English Episodes: 100

Bare Knuckles and Brass Tacks
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