Build Your Spiky Point of View to Stand Out | Wes Kao (Co-Founder, Maven)

Build Your Spiky Point of View to Stand Out | Wes Kao (Co-Founder, Maven)

Author: Peter Yang April 19, 2024 Duration: 38:46

My guest today is Wes Kao, co-founder of Maven, a very popular online course platform.

Wes and I talked about how to create, market, and teach an online course and make $20,000 or more per cohort. I especially love Wes’ frameworks about how to:

Build a spiky point of view to stand out with real examples

And use the state change method to keep people interested


Timestamps:

00:00 Spiky point of view

01:11 Introducing Wes Cao and the Power of Online Courses

01:42 Wes Cao's Journey: From Marketing to Maven Co-Founder

04:00 The Rise of Cohort-Based Learning with Maven

06:16 Empowering Operators to Share Their Expertise

10:03 Creating Your Course: Market Demand Meets Passion

13:51 The Essence of a Spiky Point of View

18:51 Leveraging Spiky Points of View for Course Creation

21:31 Unlocking Creative Writing: Beyond Traditional Controls

22:00 The Power of Risk in Sharing Bold Ideas

22:07 Content Creation: The Unpredictable Success of Authenticity

22:20 Decoding the Secret Formula of Viral Content

22:26 A Decade of Blogging: The Evolution of a Writer

22:50 Marketing First, Building Later: A New Approach

23:03 Case Study: Shivani Berry's Path to Course Success

24:24 Expanding Reach: Leveraging Other Audiences

27:39 Selling While Teaching: The Subtle Art

29:38 Engaging Cohort Courses: The State Change Method

32:18 Simplifying the Creator's Journey: Focus and Strategy

38:33 Closing Advice and Resources for Aspiring Creators



Where to find me:

Newsletter: https://creatoreconomy.so/


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For anyone building the future, Behind the Craft is a conversation with Peter Yang that moves beyond theory and into the tangible details of creation. This podcast lives in the messy, rewarding space where ideas become real products. Each episode is built on candid interviews with experts who have been in the trenches, dissecting the pivotal decisions, the unexpected hurdles, and the hard-won lessons that rarely make it into a polished case study. You’ll hear the unvarnished stories behind the features and companies shaping our world, focusing on the practical frameworks and mental models that effective product leaders and creators rely on daily. It’s about understanding the craft from the inside out-the strategic shifts, the team dynamics, the user insights that truly move the needle. Tune in for a direct, no-fluff dialogue designed to accelerate your own journey, providing actionable guidance you can apply immediately to level up your own work. This is where the blueprint meets the build.
Author: Language: English Episodes: 100

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