OpenAI and Ex-Shopify Product Lead Reveals How He Builds AI Products | Miqdad Jaffer

OpenAI and Ex-Shopify Product Lead Reveals How He Builds AI Products | Miqdad Jaffer

Author: Peter Yang July 28, 2024 Duration: 33:50

My guest today is Miqdad Jaffer, ex-head of AI products at Shopify. Miqdad leads enterprise products at OpenAI and was previously Head of AI Products at Shopify. He also teaches Maven’s #1 AI PM course on building AI products inside companies. Miqdad and I spoke about:

-- Why traditional product development doesn't work for AI

- How to build product principles early to manage AI's infinite edge-case problem

- The unconventional ways that Shopify "gets shit done" and ships products fast Timestamps: (00:00) Why building AI products is different (02:10) How Shopify's AI efforts got started (04:48) "Get shit done" product review process (08:13) Building AI products with customers (09:03) How to prioritize AI use cases (11:35) Setting goals for AI products (16:46) The AI tech stack explained (18:25) Protecting user data and privacy (19:49) Prompt engineering and evaluation (23:25) Is it worth training users to submit better prompts? (25:01) Managing AI hallucinations (26:55) Shopify's AI vision (28:41) Principles for building AI products (30:43) Shopify's craft and no meeting culture Where to find Miqdad: LinkedIn: https://www.linkedin.com/in/miqdadjaffer/ AI PM course: https://maven.com/product-faculty/ai-product-management-certification Get the takeaways: https://creatoreconomy.so/p/how-shopify-built-generative-ai 📌 Subscribe to this channel – more interviews coming soon!


For anyone building the future, Behind the Craft is a conversation with Peter Yang that moves beyond theory and into the tangible details of creation. This podcast lives in the messy, rewarding space where ideas become real products. Each episode is built on candid interviews with experts who have been in the trenches, dissecting the pivotal decisions, the unexpected hurdles, and the hard-won lessons that rarely make it into a polished case study. You’ll hear the unvarnished stories behind the features and companies shaping our world, focusing on the practical frameworks and mental models that effective product leaders and creators rely on daily. It’s about understanding the craft from the inside out-the strategic shifts, the team dynamics, the user insights that truly move the needle. Tune in for a direct, no-fluff dialogue designed to accelerate your own journey, providing actionable guidance you can apply immediately to level up your own work. This is where the blueprint meets the build.
Author: Language: English Episodes: 100

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