Episode 376: The Differences in Selling Your Pet Services To Different Generations

Imagine cracking the code to selling pet services effortlessly to any client, regardless of their age—from the enthusiastic generation of Gen Z to the seasoned Baby Boomers. It's not just a dream; it's this week's reality! The Times Are Changing, and So Are Your Clients… In an era where personal connection battles with digital dominance, understanding the unique preferences of each generation can significantly amplify your pet business's success. Why This Episode Is a Must-Listen: Demystifying Generational Preferences: Discover why Baby Boomers may favor a handshake over an email, or why a millennial might choose your service based on an Instagram story. ?? Revolutionizing Your Sales Strategy: Get the first look at a transformative sales approach tailored to bridge the generational gaps, ensuring no client feels left behind. The Art of Modern Marketing: Learn the tactics that resonate, from showcasing the power of personal stories to leveraging the latest tech trends for an unforgettable service experience. Inclusivity and Ethics in Action: Understand why the generation of Gen Z values not just what you offer but also how you stand within the community, making ethics and inclusivity your strongest assets. So, are you ready to transform the way you connect with clients of all generations? Let this episode be the key that unlocks new doors of opportunity and growth for your pet business. Dive in with me on Episode 376 of "Bella in Your Business," and let's navigate the generational maze together. Your next big breakthrough is just a play button away - I can't wait to embark on this journey with you. Topics & Key Points: Selling pet services to different generations Pet sitting and dog walking sales strategies for different generations Marketing to different generations Marketing strategies for different generations Timestamps: [3:54] Pet sitting and dog walking sales strategies for different generations [09:49] Baby Boomers [13:04] Gen X [16:47] Millenials [21:03] Marketing to Gen Z, inclusivity Notable Quotes: [4:21] "You are not competing against pet Petsmart or Petco, you are not competing against these big huge corporations that have budgets you are competing against other quote unquote mom and pops just like you. And so what does that mean?" [16:01] "Or if you're going to do monthly dog walking package, then give them some sort of a value for it and make them feel like they're part of something." [18:58] "So one interesting thing that we keep seeing here is, no matter what generation you're doing, social proof is important." Resources: Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Email Bella: bella@jumpconsulting.net Sign up for a 20 mins call  Better Marketing with Bella Episode 357: How To Appeal to Millennials and the Hybrid Work Model To Gain More Clients in Your Dog Walking Business Connect with Bella Website Facebook YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, Always Keep Jumping. Transcript: Welcome back to another episode of Bella in your business, I am excited to be back here with you. We had some awesome feedback from the past five episodes honestly. First, we had a series of four podcast episodes with Bobby, if you guys have not listened to that, and you're at all interested or maybe focused in 2024, on how to get more inbound leads that you do not have to go out and get, then you're going to want to listen to those episodes. Bobby has been someone who's been on my team for just about a year now, and it's helped me tremendously has helped some of my mastermind members already, and just had great results. And not only that, but they're just good people. And they're awesome to work with. And, they've helped transform people's Google AdWords, and websites and the strategy, which is the most important thing, because I think out of all those episodes, you could understand that we, you know, anyone can get out there and do Google ads, right? But without an actual strategy and understanding of the entire funnel system, then you could be throwing your money out the window. And so go ahead and listen to those, Bobby gave us an awesome deal just for the pet industry. As you know, anytime that I use someone that I love, I go to them and I say, Hey, how can you do what you've done for me and help my clients? And all by the way, you also have to give them a really big discount. So he did, he worked this cool discount for us. It's like 50% off just like Jazz HR does for all of the people that sign up in my posse, if you will. And so I'm just really here to help solve all the problems that I know you guys are having. Because guess what, I also have the same challenges. It's just a different, different topic. But today, I'm excited. Um, you know, I was thinking about, well, it's February. And we're talking a lot about sales in the mastermind this month. And we're focused on it. And it's so vast. And there are so many different ways to look at sales. It's not just a phone script, which we are relaunching that class. At the time of the recording, I don't know exactly what date. So definitely check out my social media or shoot me an email at Bella@jumpconsulting.net, I am going to be relaunching the phone script and strategy class, which means I'm going to be re-teaching it live. And there's going to be a new recording and upgraded download, it's going to be amazing. If you've already purchased it from the Jump consulting website, then it will be updated probably by March in your dashboard. If you have not now is your time to grab onto it going we plan to give it at a discounted rate like a 50% discounted rate. And then once that class is over, it will be back at $79 on the site. So if you have not joined that class, you are going to want to, it's going to be a steal for you quite honestly, as we upgrade and improve our products into 2024. But today, we're going to be talking about the difference in selling your pet services to different generations. This is something that I'm not sure that anyone has thought about. I did do a podcast episode back a while ago, it was called Selling to Millennials the Hybrid Working Model. I believe it was episode 357. And you might want to go back and look at that we talked a lot about you know the hybrid model meaning like you know, you're working at home, but then sometimes you're in the office, and you're going back and forth, but you still have a dog that needs to get outside or needs to get this energy out or needs to go to the bathroom. So go check that out if you're interested in this whole, you know, selling according to age ranges or groups or generations. But I want to set the scene for you right now. The 2022 pet sitters international survey revealed that independent ownership of pet sitting and dog walking companies comprises 99% of all businesses. This means guys that everyone I'm talking to you guys aren't big corporations and I already know this. But I want you to understand this. You are not competing against Walmart. You are not competing against Pet Petsmart or Petco, you are not competing against these big huge corporations that have budgets you are competing against other quote-unquote mom and pops just like you. And so what does that mean? That means that you have a huge advantage to get a huge competitive leg up by just doing a little bit because the majority of people are wearing too many hats and this might even be you wearing too many hats burnt out stressed out overwhelmed, let alone does not have the creativity or the conviction to go after sales. And if you just increase your sales either currently for the current people that you have, or new people? Imagine what that could do for your life. And ultimately, what I know all of you want is time and financial freedom, the freedom to decide what you want to do with your time and your money. Okay? So think about basically, every pet-sitting and dog-walking company, pretty. They're not these big companies. They're just like you. So you don't have to be a ton better at this topic only a little bit. And the other thing is that pet owners are increasingly indulging their pets. Some pet owners now go beyond keeping their pets in the backyard opting for animal fashion, massages, Reiki, right, organic premium foods. I have some clients like Randy Clark Hotel Chasers that do pet wants, and they sell pet food, pet sitting services, and luxury suites. And I think that's something else that you also have to understand is that pet sitting and dog walking is a luxury service. It is not a fly-by-night, run-in, and do-whatever kind of thing. It is a luxury service. No pet owner needs a pet sitter or dog walker. Yes, I just said what I said. They have a friend, neighbor, or family relative. They have a boarding facility, they have their veterinarian on board. They've got a ton of different options. But the person that says yes, here is the key to my house, or the keypad, FOB garage code, whatever it is, these days, and says here's the kingdom of the kingdom of my my fortress. That is that is big, okay, and how they perceive their pet is big right off the bat, there's a big psychological advantage there. The 2021 2022 National Pet Owner Survey by a PPA so that 70% of households own a pet, which equates to 90 point 5 million homes, that's one out of seven homes look like Think about the street you live on or the building that you live in, Count 10 doors, seven of those 10 doors probably have pets in them. How many of those homes are going on vacation or going to work? All of them at some point? So who are your clients?