Episode 378: Unlocking Growth. Leveraging Video in Your Pet Sitting & Dog Walking Business

Imagine captivating your audience without saying a word, or better yet, making them feel right at home with your business before they even meet you. That's the enchantment of video, and we're here to show you how to wield it. What's in Store: Camera Shy? No Problem! I know how to help you turn your camera fright into camera delight, making you a pro in no time. Easy-Peasy Video Tips: Discover how to create amazing videos that tell the world, "Hey, we're the best at what we do!"—and all with just a few clicks and tricks. Social Media Sorcery: Learn to spread videos across your social platforms, enchanting potential clients and turning followers into fans. AI: Your Secret Sidekick: Dive into how artificial intelligence can be your behind-the-scenes hero, making content creation smoother than ever. If you're ready to unleash the power of video and watch your pet business soar to new heights, then this episode is your golden ticket. Don't miss out on this week's episode of Bella in Your Business Topics and Key Points: Leveraging video in pet sitting and dog walking business Creating engaging video content for social media platforms Video content creation for social media platforms Leveraging AI for video content creation Timestamps: [1:21] Leveraging video [5:04] Creating engaging video content [9:40] Video content creation for social media platforms [14:32] Leveraging AI for video content creation Notable Quotes: [2:35] "Guys video says it better because people are able to see and hear things. It is not just, you know, a picture's worth 1000 words video is like 60,000 words, okay?" [8:51] "That's called Evergreen content, I want you to think about you're creating like an arsenal, you're you're creating all of the bullets inside this big room of things that you can reuse, and reuse and reuse" [17:14] "And that excuse is not valid anymore. There are so many ways that you can do video. And there are so many ways that video is effective guys. Oh, I promise you I promise you" Resources: Podcast: Bella in Your Business: Pet Industry Business Podcast Join Mastermind Email Bella: bella@jumpconsulting.net Sign up for a 20 mins call  Better Marketing with Bella Connect with Bella Website Facebook YouTube Did you love this episode? If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, Always Keep Jumping. Transcript: Welcome to another episode of Bella in Your Business. My name is Bella Vasta. And wow, you guys loved hearing Randa last week and you loved hearing Bow a couple of weeks ago as well, which tells me that you want more inspiring stories from your peers. And I would love to keep doing that. So if you think that you have an inspiring story, I would love for you to pitch me and maybe you can come on the next episode of Bella in your business. Just shoot me an email Bella at jump consulting.net. Maybe it's something that you've overcome in your business, maybe it's a way that you're doing things differently. Maybe it is just an offering or a methodology or growth or overcoming a really difficult life moment and still balancing business, whatever it might be. I am looking for stories and I encourage you to pitch me just shoot me an email Bella@jumpconsulting.net or you can get me on any of the socials. If you'd like to come on and do it. Or maybe you'd like to come on for a coaching session. And we could do one live on the podcast, whatever it might be my doors open the airwaves are open and I'd love to hear from you. Because you guys love hearing from each other. Today though, we are going to kind of prime the pump, if you will. This is coming out on February 29. As we go into tomorrow will be March and March inside the mastermind is all about video and I wanted to kind of get your whiskers wet is that whistles wet. I think that's how that goes and talk to you a little bit more about how you can unlock growth and leverage video in your pet-sitting and dog-walking business. Now if any one of you automatically goes ill, I don't want to listen to the video, you're a little scared, you're a little hesitant. I have to tell you stop thinking about it being you on camera, public speaking, because video is accessible to everyone in so many different ways. And it does not just mean you and your face on video, you do not have to be like Oh, I love public speaking to be on video. And hopefully, this episode will kind of help shift your thinking a little bit. The reason the video is so amazing is there's a huge visual appeal. Humans are visual creatures, and we process visuals 60,000 times faster than text. The guy's video says it is better because people can see and hear things. It is not just, you know, a picture's worth 1000 words video is like 60,000 words, okay? It does not have to be long, it could be short, we have an industry where there are just so many amazing videos that we could take it could be you just setting your camera up on the side of the counter, as you're just washing dog bowls. That's it, you don't have to be talking, you can use that as what I call B roll to be like a boy, and that is just like, like, um, a video that can be rolling in the background. You can post it as a real or a story and put some, some text over it. But it is going to be a lot more enticing and exciting than just a talking head which is you from the shoulders up talking. Also, it's going to be a good engagement boost. I don't care if this is scrolling on social media or this is something on your website. Or this is something that you have DM someone interested in sitting. Or maybe it was someone in a group where you sent them a video instead of text, it is going to be incredible. So please, please, please, please take a look at that. And then also trust building it's going to instantly build trust because anyone can stage a photo or get, you know, a filter on a video or I'm sorry, filter on on a photo, and yeah, you can do filters on videos as well. But it's going to build your trust. And I want you to kind of think about that. I told you a story a couple of episodes ago about Mikayla who had sent a video as a response in a Facebook group and she got five people interested in that from that she started talking to three people and it was beautiful you guys' video is disruptive still because not enough people are leveraging it. You can do it in the DMS you can do it in email, you can do it on a loom you can do it so many different ways. So please do not have that limited feeling or that limited feeling that you can't do it. You have a client that is like oh I'm unsure of how to you know sign up with you or where I can add to my notes. Do a quick 22nd loom Video, Video video video I cannot stress it enough. Now when you want to get started, it's a lot easier than you think. But I do have a few really easy, helpful tools that will, you know, help boost you up. You know, just basic equipment, a tripod, although you don't need it all the time, we all have smartphones. And different things like Cap Cut is a really good editor that you can use on your phone or iMovie. If you want to invest the time into doing it, although you don't have to, honestly editing inside of Instagram Tiktok, or Facebook is the way to go. And they want you to do that little phone holder that you can put up and don't, don't underestimate propping it up on something either. And just letting that video roll in iPhone, and I'm sure in Android, you can take that video and edit it from maybe you set it up, you press play, then you walk to the scene and you're doing it, you can trim those videos, and then you can put them right up on the internet. And then for shooting, I want you to remember two things. One, always check your lighting because you want to have really good lighting. And so that means you should be facing the light source and don't have the light source behind you. Unless you are trying to make it moody and very silhouette II right? And the other thing is, sometimes on Amazon or whatnot, you can get little lavvy lab microphones, ones that you can clip on yourself. And those work well. Did you know that audio is more important than visual? And if you have great audio, your video will trend that much better. And then overcoming shyness. Don't be afraid to make a couple of notes. You know, before I go live sometimes when I want to do a really quick video, I take to the importance that I don't want to waste people's time, I don't want to sit there and blah blah blah bla bla bla bla. So really good thing on video is just like, Hey, have you ever wondered what you can do about x? Well, today, I'm here to show you that Hi, my name is Bella from Jump Consulting. And today I have three quick tips on how to solve XYZ or x. And so tip number one. And that is a really good template to use. So what I did is, first I asked a pain, question about their pain point. I told them what I was going to say I introduced myself very briefly. And then I gave them three points, you could put all of that on a little sticky note, it does not take a lot of time. Now once you have these videos, I encourage you to do videos, first about everything that you need. Now in the mastermind, we're conducting a whole thread about all the pain points that our clients have, which is cool. And in those pain points, you could do a video for every single one of them. But now when you post said video, it's really important to give it the proper title, and the proper description. And even hashtags if you're doing it in a place that has hashtags. And this video can get put on tick-tock Instagram, Facebook, LinkedIn, and YouTube shorts, okay, and this video can live there forever.