Episode 383: Quick Tips for Your Social Media with Easy Video Ideas (Freebie Inside!)

Do your social media posts fall flat? Do potential clients scroll by without a second glance? Video content is today's crucial key for captivating audiences and converting followers into loyal clients. Join me as I unlock the secrets of social media video magic with two innovative petpreneurs. Discover fresh reel ideas and editing tricks tailored for professional pet sitters and dog walkers like you. I'm also offering a special free download - "7 Real Video Ideas to Wow Pet Owners" -packed with clever concepts for showcasing your services while engaging fans. But this exclusive freebie vanishes Monday, so be sure to tune in! Give your pet care brand a video vitamin boost! Learn how to blend personalities and pet appeal into share-worthy reels and posts. Let's make 2023 the year your content leaps off screens and into pet parents' hearts. This episode was brought to you by JazzHr, the one place where you can get everything you need to find better candidates, get more organized, and make great hires. Topics & Key Points: Using video and reels for social media success. The growing popularity of short-form video content (Reels) on Instagram Using video content for social media success in pet sitting businesses. Creating engaging videos for pet-sitting and dog-walking businesses Using Instagram reels for pet-sitting businesses. Timestamps: [ 2:24] Short-form video content (Reels) on Instagram [6:13] Video content for social media success [9:32] Creating engaging videos [13:49] Using Instagram reels Notable Quotes: [3:23] "But more and more people all they're doing is just scrolling videos, video, video, video, video video. And because video is a lot more entertaining than just scrolling a feed. So I want you to think about that. And then..." [8:43] "And it has made results in the way that they literally have people contacting them on social media wanting to work for their company, because they have made it look so appealing on their social media." [14:14] "you're gonna be able to leverage them in any of your sales, or DMS and when you're trying to, you know, have objection or rebuttals, to people's objections, and you're definitely gonna get a lot more views and eyeballs on your content when you just simply post a real slash video" Resources: Sign up for a 20 mins call  Better Marketing with Bella Freebie! Did you love this episode? Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business. Transcript: Welcome to another episode of Bella in Your Business. My name is Bella Vasta. And today, we are going to be talking about video and reels. Because this is important I think a lot of you guys are missing out on it. And that's why I wanted to dedicate this next episode to it. But first, I want to say thank you so much for all of your listens, you guys have been popping off and responding a lot and giving me so much feedback. And this is one of the things that I've been having a lot of conversations with you, I wanted to discuss a lot about, you know how everyone's looking to get more impressions on social media, right, and not just like come up in the feed, because that's so like elementary, you're not going to ever beat the feed unless you pay for it. But what I want to remind you guys about and I've said this so many times is that social media is a secondary source for people to know, like, and trust you. And if the only thing that you are posting on your social media platforms are just pictures of pets and their faces, you're not doing anything to help your brand. Okay, so you need to show up a lot of different ways you need to show up as a professional who looks like they are investing in their company and you know, a professional brand. But you also need to show your personality. And I know a lot of you guys want to turn off automatically because you don't like putting your faces on there. And while that is the number one way to get out there, it is not the only way. And so today, I want to help inspire you to realize that it's not as hard as you keep thinking it is. So stop stinking thinking. I want to, like encourage you to understand that the power of reels is so important. And when I say reels, I'm also talking videos. I mean, anytime you post a video, Facebook and Instagram, which are the two main platforms we're going to talk about today for just you know, ease of sense because I know that's where most of you guys are at. Is it automatic, you post a video it says turn it into a reel, you post video pictures, it says turn it into a reel. And so for lack of better terms, or whatever, I'm just gonna call everything reels today. But understand that any video is essentially a reel, and they want to make it a reel for you. And so they're growing in popularity. reels are short-form video content, typically lasting from 15 seconds to a minute, sometimes it's even less than 15 seconds. And you can enhance it with music filters, and creative video editing, like in the app, you don't need to go do it someplace else. Captions are a must all the time you guys always put captions on things because everyone is not always listening in a place where they can hear it. They're in meetings, they're in public, they're getting their nails done, they're doing a whole bunch of things that when you can read the captions and listen to things on silent, that's also very important. And so it's, it's something that's really, like really popular some people I want you to think even of your habits and behaviors, you might not like necessarily scroll, a Facebook feed, or scroll and an Instagram feed. But more and more people all they're doing is just scrolling videos, video, video, video, video video. And because the video is a lot more entertaining than just scrolling a feed. So I want you to think about that. And then, you know, there are reasons that it is growing in popularity, things become viral reels have a higher likelihood of going viral compared to a traditional host format. And not even viral because I know that the majority of us are not going to be going necessarily viral. But just in terms of impressions interaction and engagement. The video is so much more interesting. And they're short length, it's like someone can consume it visually and auditorily rather than having to read through something, okay. And then the logarithm that the logarithm favors video, even though Instagram has come out and said that carousels currently right now as of April 2024 Are you know, gaining in popularity and weight video is still going to say it better than anything else. And I always say short-form video no one wants to sit there and listen to you talk on a video truly. And we have pets to you know talk about to showcase and we can make it interesting you know you can be on a walk there are so many different ideas and I'm staying tuned because I'm going to give you eight real topics, you know video topics that you can do. I'm gonna give you a free download at the end of this episode, but it's only good for a couple of days. So anyway, the logarithm reverses it. And then typically younger audiences. And so when I say younger audiences, I mean Gen, Gen Z, and millennials, which let's face it, that's up to like about 50 years old. So unless you guys are targeting the boomers, the people that are 60s and 70s, or whatever, this is going to be a great avenue for you. The other thing about reels and videos is that visual and auditory will appeal to a wider audience. So it's visually appealing because reels can create a canvas for creativity through dynamic visuals. I mean, if you're scrolling in your feed, and you see a dog pooping, you're gonna get your attention. Or you see something interesting like about what we do, you know, maybe you're wiping out a bowl, and talking about why you're, we're showing the slime on a bowl. It's engaging, and fast edits or eye-catching edits, you know things where you, you just do those quick jump edits, and you make it interesting, it's going to have more of an appeal than just a static post of a dog's face. Also, the auditory appeal, it's very easy to save audio. And the one that I use very easily on here all the time with you guys is I think it was Adriana, who did, it was the first time I saw this one. And it was great. She put a NASCAR sound on a video of a dog doing zoomies in the backyard. And it was like a mirror. And it was just hilarious. And then you pair some, some interesting caption on there, or some interesting words and Bada bing, bada boom, you got it amazing. And so the ways that you can appeal is through education and entertainment. So tutorials are educational content, presented in fun, visual, and stimulating ways. And, and, like behind-the-scenes kind of glimpses that you might get. And so video is going to always be a lot better when it comes to your social media. And you guys I understand you are, you're very limited time, right? And social media probably feels like this annoying task that you're feeling bad about because oh shoot, when when did I post? Oh, I gotta post something on there. Oh, I'm gonna post but no one's gonna care about it. Oh, nobody, you know, interacts or cares, you know, comments or shares or likes anything? Well, yeah, because again, if you're just posting pictures of dogs, the only person that cares is the pet parent for that dog or cat, I'm telling you. So if you're doing it, great job for doing it. But all you're doing is a photo album. And what it reminds me of is the old days when we used to make websites off of Yahoo. And we used to have a page that was a photo album. Nobody cares about the photo album, unless that photo is telling a story, a very engaging story, and has an awesome hook to it. And it's talking all about, you know, this is a client that I saved because of XYZ and blah, blah, blah, it's,