Episode 403: Why You Need To Diversify Your Pet Business Revenue Streams

How many ways do you actively have clients coming into your business? Referrals? Your website? Is it google ads? Are they equal or does one lead more than the other?  Today, we are diving deep in this episode, on why you should have multiple pet business revenue streams and what they are so you can keep a great business financial health. In the fast-paced world of pet services, relying on a single revenue source is a recipe for STRESS and INSTABILITY. Discover actionable strategies for diversifying your income sources—from leveraging social media and email marketing to forming strategic community partnerships. You’ll learn practical steps to break free from the cycle of financial anxiety. Let’s face it—you can’t afford to depend on just one source of income. Knowing how to create multiple pet business revenue streams will set you free from the constant worry and give you more control over your financial future. Learn how to master your profit margins, enhance your online presence, and make strategic decisions aligning with your goals. Whether you’re struggling with stagnant growth or feeling vulnerable relying on just one revenue stream, this episode is PACKED with insights to help you succeed. Tune in now! Timestamps: [02:31] Diversifying Revenue Streams [03:21] Google Ads and what you need in order for it to be effective [06:15] Effectiveness of email marketing and  strategies for converting potential leads and increasing client engagement [8:30] Significance of using social media effectively [11:14] Using review sites like Yelp and Nextdoor and leveraging positive reviews for social media content [11:57] Importance of building relationships with local pet stores, grooming shops, veterinarians, and other community partners for referrals [16:10] Importance of blogging and using SEO to attract local clients. [18:18] Retargeting and Facebook Ads Notable Quotes: "If you only are relying on one thing, or let alone nothing, to generate your leads, then you're not really setting yourself up for success." "That's what happens, is that people go from your website, which is just a static thing, published, God knows when, and then they click over to your social media so that they can know like and trust you." "And email is actually better performing, believe it or not, than social media. The reason is, is because most of the people that you have on your email list are people that you've already talked to." "If you're diversified, you're never going to have that problem. One might go down for a little bit, but it's okay because you're spread out evenly." Resources: Better Marketing With Bella Jump Start Your Pet Business Facebook Group Did you love this episode? Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business. Transcript: Hello and welcome to another episode of Bella in your business. Ooh, was that. Hello. Annoying. It was definitely very different than I usually do it. But what is going on? Jumpers today, we're gonna have kind of an interesting topic. I was having a recent conversation and it kind of inspired this episode. Someone had a difficulty with their Google, my business, GMBN, and they were a part of the organization. That's the way they do it. They spend a lot of money on Google Ads and that's how they get their, their leads, their customers. And it got me thinking because I know that, you know, that is very. Hmm. It's very different than most professional pet sitters do it. And it kind of got me thinking larger and bigger about the whole thing and how if you only are relying on one thing, or let alone nothing, to generate your leads, then you're not really setting yourself up for success. So I wanted to have a conversation with you about that today. Basically why you need to have multiple, I'm going to call them revenue streams, multiple ways, and I'm going to talk to you about a bunch of them today to kind of get you to think about all the different areas that maybe are untapped or that you need to go back and nurture a little bit more. But in any case, this episode, hopefully, is going to be here to inspire you to greatness. Remember, there's no sense in being motivated unless you are driven to action. So as I go through the different list and talk about the different things, I want you to think about one that you can spend 15 minutes on in the next coming week. That's my, that's my, um, my ask of you in this episode. Okay? So let's get into it. So most of us, um, we just, you know, we hope that the phone rings, right? Um, you're out there taking care of the dogs, taking care of the cats, um, taking care of your employees, running payroll, um, doing accounts receivable and payable, uh, trying to keep up with your wife, website. Like, you know, all this stuff, right? And most of us are really just not focused on, okay, this is the source of my business. This is what we do. And we're going to talk about a lot of them today. And like I said, you know, just relying on one source of revenue is severely handicapping yourself because some are going to do better than others. And when, and if one goes down, then it's not like a complete halt to your business. So just like when you have investments, right, you want to diversify your investments, you want to diversify your revenue coming in. You want to diversify your investments going out. Um, you want to have it strategic so that it's. It's less risk for you, right? Less risk of, oh, no, we don't have any clients. If I asked you right now, what is the revenue stream that you are nurturing? I know a lot of you would be like, I'm living on a prayer, Bella. I am hoping that that phone rings. I am hoping that email comes through. Maybe it's a form on your website, maybe it's someone calling, maybe it's a text message, I don't know. But I want you to think about this for real today. So the first one, and the one that kind of caught my attention about this was Google Ads. I'm going to be very bold and I'm going to say, I know a lot of you guys don't do that. I know that when you get to about half a million dollars or so, then you do maybe start doing Google Ads because you've got maybe 40 people on staff plus, and you know, you have a really large staff and you really want, you have the money to pay to play, right? But I know the majority of you, and I think the majority of businesses, if I can, if I can be so bold, are probably about 350,000 and less annually. I would say that's where the average company is, is that you're not spending money on Google Ads because there's so many other free ways to do it, namely your website, that you don't need to spend that money. And that's like, you know, it's an expense. I mean, it's Google. And to do Google Ads, you have to have an expert. So not only do you have to pay for the ads, but then you also have to pay for an expert. And so I do not believe really, in the businesses that are, you know, under half a million really doing Google Ads. Although I have had success with some housekeeping clients and some larger pet sitting businesses in better marketing with Bella that have been doing Google Ads at like half a million. And then they turned on better marketing with Bella, and stuff skyrocketed. And we have so many testimonies, I won't even go into it. But it's on our instagram. It was the only thing that they changed. And that kind of does make sense to me, because if you have Google Ads, what's happening? Is it, the Google Ad is working hard to bring someone to your website. So your website better be on point, it better have a really good user experience. I better be able to sign up really quickly. I better be able to get all my questions answered. I better know, like, and trust you. And that's the thing. That's what happens, is that people go from your website, which is just a static thing, published, God knows when, and then they click over to your social media so that they can know like and trust you. So they can hopefully see videos or see what you're up to today. If you have a story going. I mean, think about the last time you did that when you were researching something in your area. That's what people do. So it does make sense to me that it works as an ecosystem. Google Ads is kind of like the final chapter that you do. Once you've got a kick ass website and you got great social media and you've got a great sign up and you got great customer service, all that stuff that goes into landing that new client, the next thing that you can easily do is email. And email is actually better performing, believe it or not, than social media. The reason is, is because most of the people that you have on your email list are people that you've already talked to. So if you have already, you know, made a list of people who maybe they contacted you but they didn't buy for whatever reason, if you're able to track that and follow up with them. One of my best emails, my best converting emails when I had my pet sitting company from 2002 to 2016 was hey, Joe. So we didn't get a chance to service Rover or Fido, let's say Fido. We didn't get a chance to service Fido. Last month when you went on your trip to Hawaii, we were just wondering how was your, were you happy with your pet care choice or is there a chance for us to earn your business on your next trip? They are never, ever expecting that. And for you to follow up and have the know how to know, okay, they're going to Hawaii. This is the dog's name, this is their name. And you know enough to email them a couple weeks after they get back to just to ask, hey, were you satisfied with whatever pet care choice you took? Sometimes they're like, oh, no, you know what? We didn't end up going or my mom took them. It was okay. Orlando, you just never know, okay. And that's one way. And with email, again, it's, you know,