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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ronnie Williams.
Founder & CEO of Forever Staffing Healthcare Agency, a Black woman–owned healthcare staffing firm based in Green Bay, Wisconsin. She discusses her journey from CNA → HR → Entrepreneur, the challenges in healthcare staffing, the importance of strategic placement, and the growth of her company from local to national reach.
Rushion McDonald guides the conversation toward themes of ambition, entrepreneurship, burnout in healthcare, pay disparities, and the mechanics of building a staffing agency from scratch.
Purpose of the Interview
The interview aims to:
1. Highlight a Black woman entrepreneur’s journey
Williams shares how she transitioned from physically demanding CNA work to HR and eventually starting her own national staffing agency.
2. Educate listeners about healthcare staffing realities
She explains burnout, pay issues, and staffing challenges common in the healthcare industry, especially among CNAs.
3. Offer insights on entrepreneurship and leadership
She breaks down what it takes to launch and scale a staffing agency—HR, legal, budgeting, recruiting strategy, and more.
4. Provide practical information for clinicians and healthcare facilities
Williams explains how candidates can join her roster and how facilities can partner with her agency.
Key Takeaways 1. Ronnie’s Career Path
- Started as a CNA in 2000 caring for seniors and people with disabilities.
- Later transitioned into HR and recruiting to continue helping people in a less physically demanding way.
- Always felt like a leader in corporate roles and wanted to start her own business.
2. Why She Founded Forever Staffing
- Wanted to offer better support to healthcare facilities and clinicians.
- Initially intended to serve Green Bay, but national demand found her—clients from Texas and Arizona reached out organically.
3. Burnout in Healthcare
She outlines the real causes of burnout:
- Understaffing (one caregiver for up to 25 residents).
- Long shifts and overtime.
- Emotional strain from caring for sick or end‑of‑life patients.
- Continuous lifting and physical demands.
4. Pay Disparities
- CNAs are underpaid despite being on the “front lines.”
- CNA pay ranges from $15–28/hr depending on setting.
- RN pay ranges from $33–60/hr.
5. Strategic Staffing Approach
Her agency doesn’t just “post jobs”—they:
- Actively source candidates.
- Conduct phone interviews and vetting.
- Review background checks and confirm active certifications.
6. Easy Entry Into In‑Home Care
- In‑home caregiving is one of the easiest positions to fill.
- They can train new caregivers and help them get certified.
- Background checks and compassion are the primary requirements.
7. How to Work With Her Agency
Clinicians:
Apply via the “Apply Now” tab on ForeverStaffing.org by uploading a resume.
Facilities:
Use the “Become a Partner” tab to schedule a meeting for direct hire, per‑diem, last‑minute, or contract staffing.
Notable Quotes from Ronnie Williams On Why She Became a CNA
“I love helping people… my entire family are in the health care field. I’m a giver.”
On Transitioning Out of CNA Work
“Being a CNA was very physical… I wanted a career where I can still help people but on a broader side.”
On Leadership and Entrepreneurship
“I always felt like I was the leader. I should be hosting the meetings, implementing things.”
On Pay Disparities
“CNAs need more money. They do most of the physical things and I think they should get more pay.”
On Expansion Beyond Wisconsin
“National came out of the blue… I started getting clients in Texas and Arizona messaging me.”
On Strategic Staffing
“We don’t just staff—we get to know our clients… where they’re spending the most money and their hard‑to‑fill positions.”
On Being Her Own Boss
“The advantage is flexibility… leaving a legacy for my kids… I can build a diverse team and hire who I want.”
#SHMS #STRAW #BEST
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