Social media marketing for queer business owners – with Rylan Hoffman

Social media marketing for queer business owners – with Rylan Hoffman

Author: Carolyn Kiel June 9, 2025 Duration: 32:39

Rylan Hoffman, the founder of Hoff Social, is a transmasculine and neurodivergent marketing strategist and content creator who has spent 14+ years building online communities. With over 100 million organic views, they know the power of visibility, but also its risks. After facing doxxing, harassment, and even extremist threats, Rylan made it their mission to help queer business owners navigate the internet safely while getting the right eyes on their content.

During this episode, you will hear Rylan talk about:

  • How they first discovered that they were neurodivergent (ADHD and autistic)
  • The intersection of their gender identity with their neurodivergence
  • Their own experience of being mass harassed and doxxed online as a queer content creator
  • How they help queer businesses grow their online presence while staying safe online
  • Online marketing and safety tips for queer and neurodivergent business owners  
  • Creating engaging content for their community while being mindful of the algorithm

To find out more about Rylan and their work at hoffsocial.com and on Instagram @hoffsocial.

Resources for growing safely online (mentioned at the end of this episode):

Watch the video of this interview on YouTube.

Read the episode transcript.

Follow the Beyond 6 Seconds podcast in your favorite podcast player.

Subscribe to the FREE Beyond 6 Seconds newsletter for early access to new episodes.

Support or sponsor this podcast at BuyMeACoffee.com/Beyond6Seconds!

*Disclaimer: The views, guidance, opinions, and thoughts expressed in Beyond 6 Seconds episodes are solely mine and/or those of my guests, and do not necessarily represent those of my employer or other organizations. These episodes are for informational purposes only and do not substitute for professional medical advice. Consult a medical professional or healthcare provider if you are seeking medical advice, diagnoses, or treatment.*


Hosted by Carolyn Kiel, Beyond 6 Seconds: Neurodiversity stories from neurodivergent people moves past the snap judgments that so often define how neurodivergent people are perceived. Each conversation here is an invitation to listen deeply, exploring the nuanced realities of entrepreneurs, artists, advocates, and other neurodivergent individuals as they share their own experiences in their own words. You’ll hear personal accounts that challenge stereotypes, not through abstract arguments, but through the vivid details of lived experience-the unique pathways to creativity, the challenges navigated in work and relationships, and the personal definitions of success and well-being. This podcast creates a space where identity is explored with authenticity, highlighting the strengths and perspectives that arise from thinking differently. Tuning in means connecting with stories that are as diverse and dynamic as the neurodivergent community itself, offering genuine insight into mental health, societal norms, and the richness of human cognition. Carolyn guides these discussions with a focus on depth and connection, ensuring every episode goes far beneath the surface to celebrate the vibrance of neurodiversity.
Author: Language: English Episodes: 100

Beyond 6 Seconds: Neurodiversity stories from neurodivergent people
Podcast Episodes
Disability Community for Democracy – with Nieta Greene [not-audio_url] [/not-audio_url]

Duration: 55:09
Nieta Greene is the Chief Executive Officer and Founder of Disability Community for Democracy, Inc., an organization focused on safeguarding the rights of individuals within the disability community and providing a platf…
2025 year-end episode [not-audio_url] [/not-audio_url]

Duration: 12:12
In this year-end solo episode, I celebrate some big milestones that Beyond 6 Seconds achieved in 2025, highlight the variety of topics that my guests and I discussed on my podcast, and share what podcasting-related thing…
The Introverted Misfit – with Caroline Smith [not-audio_url] [/not-audio_url]

Duration: 37:06
Caroline Smith founded her business, The Introverted Misfit, to help shy, awkward introverts become socially confident versions of themselves so they can have healthy, manageable social lives. Because of her experience w…
Deafness, Disability and Mental Health – with Kellina Powell [not-audio_url] [/not-audio_url]

Duration: 12:54
Kellina Powell, known as the Deaf Queen Boss, is a podcast speaker, best-selling author, and passionate advocate for the deaf and disability communities. She empowers young adults with disabilities to chase their dreams,…
Advocating for dyslexic students – with Sabrina Fandell [not-audio_url] [/not-audio_url]

Duration: 35:03
As a dyslexic child, Sabrina Fandell had to sit in her school's book closet for her reading lessons. Now she sits on the Board of Directors of the International Dyslexia Association - Dallas Branch. She is passionate abo…
Living with schizoaffective disorder – with Sally Littlefield [not-audio_url] [/not-audio_url]

Duration: 50:18
Content note: This episode describes my guest's experience with psychosis, delusions, and suicidality / suicide attempts. Sally Littlefield is a national speaker and mental health advocate dedicated to changing how the w…
Identity, horror and artistic expression – with Tas The Artist [not-audio_url] [/not-audio_url]

Duration: 48:06
Content note: This episode discusses abuse in a religious cult, gender dysphoria, body dysmorphia, and the negative impact of U.S. current events on marginalized people. Tas The Artist is an autistic, queer, disabled and…