How to get unstoppable referrals from podcasting - Steve Gordon

How to get unstoppable referrals from podcasting - Steve Gordon

Author: Cloris Kylie May 16, 2022 Duration: 31:39

Steve Gordon joins us today to share his strategy for getting unstoppable referrals from podcasting

During our conversation, Steve shares:

  • Why start a podcast versus other influencer platforms
  • Why Steve stopped going to networking events
  • The three kinds of guests you could have on your podcast and why each one of them is important
  • The first step to design your podcast
  • The step-by-step process to get referrals from podcast guests.
  • How to make it easy for your guests to be prepared  even if they have never had a podcast interview
  • How to go above and beyond to make a positive impression on your guests, who can become referral partners or clients
  • How to extend the conversation past the podcast interview so that you can find ways to collaborate in business
  • The follow-up process after the interview has been completed and when it's officially published
  • Your audience:  how a podcast can allow you to develop a deeper relationship with them

About Steve:

Steve's words of inspiration are to be persistent. No matter what, be persistent! 

Steve Gordon is the bestselling author of Unstoppable Referrals: 10x Referrals, Half the Effort, The Exponential Network Strategy, and The Follow-up Formula. He's the founder of The Unstoppable CEO and host of The Unstoppable CEO Podcast and the Advisor Inner Circle Podcast. He helps service entrepreneurs land their ideal clients.

Connect with Steve at https://unstoppableceo.net/ https://www.facebook.com/theunstoppableceo

http://linkedin.com/in/gordonsteve/


Cloris Kylie hosts Beyond Influencer Marketing, a podcast that moves past the transactional mindset of simply getting a shoutout. This is a resource for consultants and coaches who feel stuck in the constant hustle for visibility and clients. The conversations here focus on a more sustainable approach: developing genuine, long-term relationships with influencers in your field as a foundation for authority. You’ll hear practical discussions about turning those connections into a reliable channel for attracting your ideal clients, without the pressure of chasing every new marketing trend. Each episode breaks down digital strategies into actionable steps, blending real-world examples with the kind of inspiration needed to execute a plan consistently. Tune in for a candid look at building a business that thrives on meaningful professional networks rather than fleeting promotions. The Beyond Influencer Marketing podcast exists to help you replace marketing overwhelm with a clear, connection-focused path forward.
Author: Language: English Episodes: 100

Beyond Influencer Marketing
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