Podcasting to build authority, elevate your brand, and connect with clients - Michael Zipursky

Podcasting to build authority, elevate your brand, and connect with clients - Michael Zipursky

Author: Cloris Kylie May 30, 2022 Duration: 26:51

Michael joins us to discuss ways to use podcasting to build authority, elevate your brand, and connect with clients.

During our conversation, Michael shares:

  • Why choose podcasting as a way to share your message and connect with ideal clients
  • Why the frequency of your content will depend on the stage of your business
  • How to design a system for your podcast so that it maximizes the use of your time
  • How to select the call to action for your podcast
  • The most effective ways to promote your content, organically and through paid advertising
  • How to position yourself as an authority even when you have an interview-based podcast
  • The mindset required to succeed with content marketing in the long-term

About Michael:

Michael's words of inspiration in the face of business challenges are to realize that challenges are completely normal. What in the present moment might feel extremely hard, in months or years will not seem as difficult. Keep that in mind and take action to overcome the obstacles instead of funneling your energy to worrying.

Michael Zipursky is the CEO of Consulting Success®. The company has helped over 850 consultants from around the world in over 50 industries add six and seven figures to their annual revenues while building profitable, scalable, and strategic consulting businesses.

Connect with Michael at https://www.consultingsuccess.com https://www.facebook.com/michaelzipursky

https://www.linkedin.com/in/zipursky/ Download the FREE 47-Page Consulting Blueprint: Learn how to grow a successful consulting business https://www.consultingsuccess.com/blueprint


Cloris Kylie hosts Beyond Influencer Marketing, a podcast that moves past the transactional mindset of simply getting a shoutout. This is a resource for consultants and coaches who feel stuck in the constant hustle for visibility and clients. The conversations here focus on a more sustainable approach: developing genuine, long-term relationships with influencers in your field as a foundation for authority. You’ll hear practical discussions about turning those connections into a reliable channel for attracting your ideal clients, without the pressure of chasing every new marketing trend. Each episode breaks down digital strategies into actionable steps, blending real-world examples with the kind of inspiration needed to execute a plan consistently. Tune in for a candid look at building a business that thrives on meaningful professional networks rather than fleeting promotions. The Beyond Influencer Marketing podcast exists to help you replace marketing overwhelm with a clear, connection-focused path forward.
Author: Language: English Episodes: 100

Beyond Influencer Marketing
Podcast Episodes
How to turn your digital course into a book- Dan Janal [not-audio_url] [/not-audio_url]

Duration: 19:11
PR and book writing expert Dan Janal shares his insights to turn your digital course into a book or your book into a digital course for maximum impact. During our conversation, Dan shares: Why having a book can help you…
A new season of the Beyond Influencer Marketing Podcast! [not-audio_url] [/not-audio_url]

Duration: 3:26
Host Cloris Kylie shares exciting news about the new season of the show! Tune in to learn what it takes to be seen as the go-to expert in your field and build collaborative relationships with influencers.
Secrets of an influential consultant - Michael Zipursky [not-audio_url] [/not-audio_url]

Duration: 29:41
CEO of Consulting Success and bestselling author Michael Zipursky shares his insights for expert positioning in your consulting business, and explores how to future-proof your consulting business. About Michael Zipursky…
The 4% Breakthrough for Authority and Influence - Lance Knaub [not-audio_url] [/not-audio_url]

Duration: 27:01
Best Selling author of The 4% Break-Thru, Lance Knaub, shares his top strategies to focus on what matters to build authority as an expert and stand out when connecting with influencers. About Lance Knaub Dr. Lance Knaub,…
he 3-s system to beat influencer burnout [not-audio_url] [/not-audio_url]

Duration: 10:21
As someone who wants to create an impact and grow your business, you might have felt signs of burnout in the past and done nothing about it, but the danger is that unaddressed burnout can lead to long-lasting psychologic…
What entrepreneurs said about beating influencer burnout [not-audio_url] [/not-audio_url]

Duration: 5:43
As someone who wants to create an impact and grow your business, you might have felt signs of burnout in the past and done nothing about it, but the danger is that unaddressed burnout can lead to long-lasting psychologic…
How to spot, prevent, and beat influencer burnout- part 1 [not-audio_url] [/not-audio_url]

Duration: 8:52
I used to think that because I loved working on my business, I was immune to what the Urban Dictionary described as a "state of emotional and physical exhaustion caused by a prolonged period of stress and frustration," i…
The power of focus to gain influence - Dan LeFave [not-audio_url] [/not-audio_url]

Duration: 25:34
Coach Dan LeFave shares his proven system to remain focused and create the impact you have always envisioned. He offers simple key motivators, actions, and tactics to gain influence and achieve your goals. About Dan LeFa…