BiggerPockets Business Podcast 07: Crafting a 5-Star Experience that Keeps Guests Coming Back with Surf Resort Owner Ru Hill

BiggerPockets Business Podcast 07: Crafting a 5-Star Experience that Keeps Guests Coming Back with Surf Resort Owner Ru Hill

Author: BiggerPockets.com : Joshua Dorkin and Brandon Turner June 11, 2019 Duration: 0:00
A data-driven approach. Cutting-edge technology. A rethinking of the traditional corporate reporting structure. We’re willing to bet you wouldn’t associate these concepts with surfing. But Ru Hill is not an ordinary surfer. He’s a scientifically-minded entrepreneur who has used these ingredients to build an extraordinary business called Surf Simply in Nosara, Costa Rica. In this episode, Ru reflects on why more than 30% of his guests are repeat visitors (that’s 10X the industry average!) and reveals how he’s been able to improve the customer experience by focusing less on the customer… and more on his 35 team members. You’ll be blown away by Ru’s explanation of the Peter Principle and how he’s avoided this trap by doing away with a hierarchical reporting structure. He also explains why paying someone more doesn’t necessarily improve their performance. And listen up for the one thing entrepreneurs often get wrong about social media marketing. So, with guests on a 12-month waiting list, Ru plans to massively scale—right? Listen all the way through to hear what he plans to do next. And subscribe so you won’t miss a show!

Hosted by Joshua Dorkin and Brandon Turner, the BiggerPockets Podcast has become a cornerstone for anyone serious about building wealth through property. This isn't a platform for empty promises or theoretical lectures. Instead, each episode connects you directly with active investors and seasoned professionals who share their real-world experiences, including the setbacks and the hard-won victories. You'll hear detailed conversations about finding deals, creative financing, managing rentals, and navigating market shifts-all with an emphasis on practical strategies you can apply yourself. The focus is squarely on sustainable wealth building, rejecting the "get rich quick" mentality in favor of long-term financial independence. By tuning into this podcast, you gain access to a community-driven knowledge base that demystifies the complexities of real estate. It's about learning the nuts and bolts from people who are actually doing the work, providing a genuine education that can help you make more informed and confident investment decisions. For straightforward, actionable advice that cuts through the industry noise, this is the essential listen.
Author: Language: en-us Episodes: 100

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