BiggerPockets Business Podcast 08: How to Use Words That SELL With Copywriting Ace Christina Gillick

BiggerPockets Business Podcast 08: How to Use Words That SELL With Copywriting Ace Christina Gillick

Author: BiggerPockets.com : Joshua Dorkin and Brandon Turner June 18, 2019 Duration: 0:00
What if we told you that mastering this one skill could allow you to replace your W-2 income, boost sales immediately, AND help launch your own thriving online business? Christina Gillick used copywriting to do all three of those things! In this episode, she shares her story and guides us through a crash course on persuasive writing. You’re going to love Christina’s tips for writing like you talk and using stories to grab your audience’s attention. And you’ll learn how to overcome objections without coming across as too salesy. Also, you know that old infomercial trick, “But wait… there’s more!”? Well, it works. And from Christina, you’ll learn how to close deals by making irresistible offers and attractive money-back guarantees. Worried you’re not a great writer? Listen for Christina’s advice on hiring a copywriter. Also, whether it’s a landing page, direct mail piece, or Facebook ad, Christina reveals how split-testing different versions will get you an optimal result. In fact, she used this strategy to drive sales in her own business, comfyearrings.com. Warning: this episode could change the way you think about marketing. Check it out, and subscribe to the show so you won’t miss an episode!

Hosted by Joshua Dorkin and Brandon Turner, the BiggerPockets Podcast has become a cornerstone for anyone serious about building wealth through property. This isn't a platform for empty promises or theoretical lectures. Instead, each episode connects you directly with active investors and seasoned professionals who share their real-world experiences, including the setbacks and the hard-won victories. You'll hear detailed conversations about finding deals, creative financing, managing rentals, and navigating market shifts-all with an emphasis on practical strategies you can apply yourself. The focus is squarely on sustainable wealth building, rejecting the "get rich quick" mentality in favor of long-term financial independence. By tuning into this podcast, you gain access to a community-driven knowledge base that demystifies the complexities of real estate. It's about learning the nuts and bolts from people who are actually doing the work, providing a genuine education that can help you make more informed and confident investment decisions. For straightforward, actionable advice that cuts through the industry noise, this is the essential listen.
Author: Language: en-us Episodes: 100

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