BiggerPockets Business Podcast 22: The Free Strategy to Reach WAY More Customers with PR Expert Josh Elledge

BiggerPockets Business Podcast 22: The Free Strategy to Reach WAY More Customers with PR Expert Josh Elledge

Author: BiggerPockets.com : Joshua Dorkin and Brandon Turner September 24, 2019 Duration: 0:00
Like a lot of entrepreneurs, Josh Elledge got started trying to solve his own problem. After launching the personal finance tool SavingsAngel.com, he came to realize that by far the best way to generate brand awareness was to provide massive value to news organizations—who would in turn give him a free platform to promote himself! If you’ve been struggling to get press or establish yourself as an expert, this episode might just change the whole way you approach publicity. Josh lays out a realistic path for starting off small (sorry, Oprah’s not going to pluck you out of obscurity), describes the two things you must do to raise your authority, and explains how to convert your newfound visibility into sales (without coming across as too “salesy”). Josh gets into the nitty gritty of how to quickly and easily create a press kit, how to build long-term relationships with journalists, and when appropriate, how to lean into polarizing viewpoints to create true fans. Whether you’re a business owner or a subject matter expert hoping to raise your profile, this episode is a perfect guide for how to “let the media do your selling for you!” Tell us what you think of this episode in the comment section below, and don’t forget to subscribe to the BiggerPockets Business Podcast on your favorite smartphone app so you won’t miss the next episode.

Hosted by Joshua Dorkin and Brandon Turner, the BiggerPockets Podcast has become a cornerstone for anyone serious about building wealth through property. This isn't a platform for empty promises or theoretical lectures. Instead, each episode connects you directly with active investors and seasoned professionals who share their real-world experiences, including the setbacks and the hard-won victories. You'll hear detailed conversations about finding deals, creative financing, managing rentals, and navigating market shifts-all with an emphasis on practical strategies you can apply yourself. The focus is squarely on sustainable wealth building, rejecting the "get rich quick" mentality in favor of long-term financial independence. By tuning into this podcast, you gain access to a community-driven knowledge base that demystifies the complexities of real estate. It's about learning the nuts and bolts from people who are actually doing the work, providing a genuine education that can help you make more informed and confident investment decisions. For straightforward, actionable advice that cuts through the industry noise, this is the essential listen.
Author: Language: en-us Episodes: 100

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