Bitcoin.com News Interviews
France has a crypto paradox. 93% of adults know what it is. Only 11% actually own any.
Bybit France Country Manager Ambroise Helaine thinks the gap has almost nothing to do with regulation — and everything to do with product.
Ambroise sits down with David Sencil and Alexander Richardson at Paris Blockchain Week 2026 to talk through what a conservative European retail market actually wants (hint: not leverage), why 50% of retail assets still sit in zero-interest cash accounts, and why MiCA alone isn't enough to unlock the full exchange playbook — three separate licenses are.
We cover:
- Why French crypto adoption plateaued despite MiCA landing
- How Bybit rebuilt its European strategy around conservative savers
- The three regulatory licenses European exchanges actually need
- Why every exchange may eventually issue its own stablecoin
- The DCA-first product line for set-and-forget investors
- Tokenized stocks and what's actually shipping
- How Europe stacks up against US and Asian crypto markets
Filmed at Paris Blockchain Week 2026.
Host: David Sencil | Co-host: Alexander Richardson