In this episode, we sit down with Jirayr, co-founder of Citrin Capital Advisors, to discuss the evolution of a San Francisco-based wealth management firm integrating Bitcoin.
We explore the critical comparison between traditional alternative investments - like private equity - and Bitcoin, arguing why the latter offers superior liquidity, transparency, and returns for client portfolios.
Jirayr shares his thesis on the inevitable convergence of AI and Bitcoin, specifically regarding energy markets, autonomous agent payments, and cryptographic truth. We also discuss the complexities of de-risking concentrated stock positions for tech professionals and the operational reality of bringing tax services in-house to better serve the Bitcoin-native client.
Chapters
(00:00:00) - Intro and the Institutional Case
(00:02:18) - Evolution of a Bitcoin-Focused Firm
(00:04:44) - Moving From Skepticism to Allocation
(00:11:45) - Distinguishing Bitcoin From "Crypto" Assets
(00:14:43) - Merging Tax Services with Wealth Management
(00:19:13) - Operational Realities of In-House Accounting
(00:23:25) - Why Bitcoin Beats Private Equity
(00:27:59) - Sizing the Position and Risk
(00:31:10) - The Convergence of AI and Energy
(00:33:22) - Native Money for AI Agents
(00:40:37) - The Fiduciary Duty to Understand Money
(00:44:05) - Adapting the AUM Model for Bitcoin
(00:46:00) - De-Risking Concentrated Tech Equity
(00:49:40) - Navigating the Self-Custody Conversation
Guest Links
**Jirayr Kembikian, CFP® l Co-Founder, Managing Director
**Citrine Capital Website: https://citrinecapitaladvisors.com/
Jirayr on X: https://twitter.com/JKembikian
Host Links
Jordan Guess:
X: https://twitter.com/jordanguess
Discord: https://discord.com/invite/Xg55GVkc3f
Wyatt O'Rourke:
X: https://twitter.com/wyattorourke_
Website: https://www.basilic.io/
Bitcoin for Financial Services Media Links:
X: https://twitter.com/BFFS_media
Website: https://bffs.media/
YouTube: http://www.youtube.com/@BFFS_Media
Check out our awesome show sponsors!
Basilic Financial: Your wealth deserves intention. Basilic Financial is a Bitcoin-focused wealth management firm that helps clients find balance between money and meaning. Basilic integrates sound‑money strategies across four personalized services: financial planning, individual wealth management, retirement services for SMBs, and Bitcoin financial services. (Link: https://www.basilic.io/)
Bitment: Tired of messy CSVs and broken cost basis? Bitment is the first Bitcoin-native accounting platform for CPAs, advisors, miners, and serious investors, delivering clean Bitcoin bank statements, reliable cost tracking, full reporting, and seamless fiat integration through Plaid. Ditch the headaches with robust accounting for the hardest money on earth. (Link: https://www.bitment.co/)
Satoshi Pacioli: Run a Bitcoin business? Meet your full-service accounting and tax partner built for the Bitcoin economy. Satoshi Pacioli handles bookkeeping, financial reporting, tax compliance, and strategic planning for companies and individuals. Work with advisors who speak Bitcoin and keep you compliant while building long-term value. (Link: https://satoshipacioli.com/)
