Boxer’s bold expansion drive pays off as discount retailer pushes deeper into SA market

Boxer’s bold expansion drive pays off as discount retailer pushes deeper into SA market

Author: BizNews May 11, 2026 Duration: 12:20
Discount retailer Boxer is accelerating its expansion strategy with 50 new stores added over the past year and a growing focus on liquor outlets attached to supermarkets. In an interview with BizNews, Marek Masojada says the retailer remains confident in its low-cost model despite mounting pressure from rising energy costs and intensifying competition. With a new KZN distribution centre now online, strong cash generation and plans for 60 more stores, Boxer is betting big on value-conscious South African consumers.

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