Omolola Adeyemi – Culture Driven Brand Builder & Storyteller

When people ask for "African prints," they're usually asking for Kente—but Omolala knows there's so much more. That's why she started Ova Afrique: to educate, preserve, and celebrate the rich tapestry of West African fabrics and the stories behind them.

In this episode, Omolala takes us inside her world, from sourcing 40-year-old Aso Oke for a Human Rights Commission project, to creating custom bags that carry the names of women who preserve culture. She shares the meaning behind her brand's name (a blend of family names and "Afrique" with a French touch), why she chooses to use cowrie shells despite their misunderstood history, and how she's bringing authentic African craftsmanship to a global audience.

Omolala also gets vulnerable about her journey with self-doubt, the fear of being seen, and the mentors who pushed her to step out of her shell. She reflects on the influence of her mother, a serial entrepreneur who taught her resilience and shares why she believes "your story is your strategy."

Whether you're an entrepreneur, a culture enthusiast, or just someone trying to find your voice, this episode is a masterclass in authenticity and courage.

Check them out @ovaafrique

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