What Great Brands Do: Denise Lee Yohn on how not to be RadioShack  | Business

What Great Brands Do: Denise Lee Yohn on how not to be RadioShack | Business

Author: Ben Schuman-Stoler. Making big ideas personal. Get personal growth and business lessons from thought leaders and entrepreneurs. October 10, 2016 Duration: 27:04
Today on the Blinkist podcast we have an interview with branding expert Denise Lee Yohn, author of the book What Great Brands Do. In the interview, Lee Yohn and Ben talk about why all branding starts inside, and how exactly Sony implemented that idea when Lee Yohn was there. Then they get into what happened with brands like Saturn and RadioShack – remember them??? They also tried something new: Lee Yohn and Ben read brief bits from some of their favorite branding books. (Hint: neither of them picked Seth Godin!) A quick intro to Lee Yohn: After her time as brand leader at Sony, she worked on many other big brands, including Land Rover, Jack in the Box, and Burger King. She currently runs her own brand consultancy in addition to giving speeches and writing for the Harvard Business Review blog, her own Brand-As-Business Bites blog, and many other outlets. Linkage: - Hop on over to iTunes to subscribe to the podcast or give us a review: http://blnk.st/28JBVIY - Let Ben know what you think about the podcast by writing him at podcast@blinkist.com - Lee Yohn's blog: http://deniseleeyohn.com/bites-brand-your-business-briefs/ - That excellent intro and outro music you heard is by Nico Guiang. You can find more of it on SoundCloud [@niceaux] and Facebook [www.facebook.com/niceaux].

Hosted by Ben Schuman-Stoler, the Blinkist Podcast is a series of conversations that feel more like a focused chat than a formal interview. The premise is straightforward: take the expansive concepts from psychology, business strategy, and personal development and translate them into practical, personal terms. Each episode sits down with a thought leader or entrepreneur, not just to recap their ideas, but to unpack the real-world application behind them. You’ll hear how these principles actually function outside of a book or a theory, focusing on the lessons that can be directly applied to your own growth and daily challenges. The discussions naturally weave through topics like productivity systems, the psychology of decision-making, and the nuanced realities of building a business. This isn't about abstract inspiration; it's about finding actionable insight. By making big ideas personal, the podcast serves as a companion for anyone looking to cut through the noise and extract meaningful, usable knowledge from today's leading minds. Tune in for thoughtful dialogues that prioritize depth and clarity, offering a tangible takeaway from every conversation.
Author: Language: English Episodes: 100

Blinkist Podcast - Interviews | Personal Development | Productivity | Business | Psychology
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