Building Brands and Navigating Market Nuances in Cannabis with BJ Carretta

Building Brands and Navigating Market Nuances in Cannabis with BJ Carretta

Author: Cannabis Radio October 16, 2024 Duration: 32:04

BJ Carretta, Senior Vice President of TerrAscend, joins us to explore the complexities of maintaining brand consistency across various state markets in the cannabis industry. Emphasizing personalized marketing strategies, BJ highlighted the importance of leveraging customer data to create tailored experiences while navigating state-by-state regulations. The conversation delved into marketing challenges, including inventory management, supplier relationships, and the evolving landscape of digital marketing. BJ also shared insights on the potential changes in cannabis advertising with the possible rescheduling of cannabis, outlining both opportunities and obstacles ahead.



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There’s a lot more to the cannabis industry than what grows in the field. Blunt Business, from Cannabis Radio, digs into the complex reality of building and running a company in this fast-moving space. We’re talking about the real work behind the scenes-supply chain logistics, regulatory hurdles, branding in a crowded market, and managing teams in a unique cultural environment. Each episode brings together voices who are actually doing the job, from executives steering multi-state operations to entrepreneurs who just opened their first dispensary. You’ll hear candid roundtable discussions where strategies are debated, and interviews that get into the specifics of leadership and finance without the hype. This isn’t about advocacy or culture; it’s a practical look at the mechanics of a profitable, high-stakes business. Tune in for a podcast that cuts through the smoke and offers tangible insights you can apply, whether you’re an investor, a manager, or building your own venture from the ground up.
Author: Language: English Episodes: 100

Blunt Business
Podcast Episodes
How Rescheduling Could Transform Cannabis Economics and Brain Health [not-audio_url] [/not-audio_url]

Duration: 21:27
This week we explore the dual impact of cannabis legalisation and rescheduling—focusing on both the massive financial implications for the industry and emerging scientific research on health benefits.The $2 Billion Tax W…
Back to Business: Navigating the 2026 Cannabis Frontier [not-audio_url] [/not-audio_url]

Duration: 24:00
After a much-needed hiatus following eight years of consistent broadcasting, Blunt Business has returned in 2026 by reaffirming the show's commitment to raw, unfiltered industry commentary.This "re-launch" episode marks…
President Trump Signs Landmark Cannabis Rescheduling Order [not-audio_url] [/not-audio_url]

Duration: 19:49
In what is being hailed as a "watershed moment" for the cannabis industry, President Trump has officially signed an executive order to move cannabis from Schedule 1 to Schedule 3 of the Controlled Substances Act. This hi…