Cannabis PR Chronicles: Insights with Jordan Eisenstadt Jordan Isenstadt, SVP, Marino PR / Founder of Marino Cannabis Practice

Cannabis PR Chronicles: Insights with Jordan Eisenstadt Jordan Isenstadt, SVP, Marino PR / Founder of Marino Cannabis Practice

Author: Cannabis Radio July 3, 2024 Duration: 42:53

We dive deep into the evolving landscape of the cannabis industry from a PR perspective with Jordan Isenstadt, SVP, Marino PR / Founder of Marino Cannabis Practice. In this episode, we explore the synergy between strategic PR efforts and the dynamic changes in the cannabis sector, particularly in light of the recent DEA rescheduling of cannabis.

Jordan shares how he prepares clients to comment on pivotal industry moments like rescheduling reform and safe banking, which play a crucial role in destigmatizing and normalizing cannabis. He also discusses the tailored media strategies they employ, balancing mainstream and trade outlets, and the unique challenges faced by different types of cannabis businesses.

From matching clients with the right media platforms to managing the shifting dynamics of news coverage, Jordan and our host Brasco navigate the complexities of promoting the cannabis industry. They touch on the importance of local media, addressing state-specific trends, and the careful messaging needed to avoid misrepresentation.

Whether you’re a cannabis industry insider or just curious about the interplay between media and marijuana, this episode offers valuable insights into the strategic communications that shape public perception and policy. Tune in to learn how effective PR can drive acceptance and growth in this rapidly changing field.



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There’s a lot more to the cannabis industry than what grows in the field. Blunt Business, from Cannabis Radio, digs into the complex reality of building and running a company in this fast-moving space. We’re talking about the real work behind the scenes-supply chain logistics, regulatory hurdles, branding in a crowded market, and managing teams in a unique cultural environment. Each episode brings together voices who are actually doing the job, from executives steering multi-state operations to entrepreneurs who just opened their first dispensary. You’ll hear candid roundtable discussions where strategies are debated, and interviews that get into the specifics of leadership and finance without the hype. This isn’t about advocacy or culture; it’s a practical look at the mechanics of a profitable, high-stakes business. Tune in for a podcast that cuts through the smoke and offers tangible insights you can apply, whether you’re an investor, a manager, or building your own venture from the ground up.
Author: Language: English Episodes: 100

Blunt Business
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