Sam Adams to Solventless: Paul Weaver Unpacks Boston Beer's Cannabis Playbook

Sam Adams to Solventless: Paul Weaver Unpacks Boston Beer's Cannabis Playbook

Author: Cannabis Radio November 26, 2025 Duration: 34:20

Blunt Business welcomes back Paul Weaver, Director and Head of Cannabis at the Boston Beer Company, to Blunt Business to discuss the expansion of their Emerald Hour cannabis line, which now includes cocktail-inspired THC gummies made with live rosin, launching in Ontario and Alberta following last year's beverage debut.

Paul explained the company’s bifurcated cannabis strategy, focusing on Teapot for mainstream consumers and Emerald Hour for experienced users, capitalizing on the gummy category's larger market size compared to beverages.

We also covered the market validation of cannabis beverages, the high-growth demographics of younger consumers and women driving sales, and the importance of national regulation—rather than prohibition—for a sustainable industry amidst challenges from groups like the Beer Institute.



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There’s a lot more to the cannabis industry than what grows in the field. Blunt Business, from Cannabis Radio, digs into the complex reality of building and running a company in this fast-moving space. We’re talking about the real work behind the scenes-supply chain logistics, regulatory hurdles, branding in a crowded market, and managing teams in a unique cultural environment. Each episode brings together voices who are actually doing the job, from executives steering multi-state operations to entrepreneurs who just opened their first dispensary. You’ll hear candid roundtable discussions where strategies are debated, and interviews that get into the specifics of leadership and finance without the hype. This isn’t about advocacy or culture; it’s a practical look at the mechanics of a profitable, high-stakes business. Tune in for a podcast that cuts through the smoke and offers tangible insights you can apply, whether you’re an investor, a manager, or building your own venture from the ground up.
Author: Language: English Episodes: 100

Blunt Business
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