Content Marketing with Bots

Patrick Shanahan hosts Botsftw (Bots for the Win), a podcast that cuts through the noise of the digital marketing world. It’s a space where the practical potential of chatbots, specifically on Facebook Messenger, gets explored without the usual hype. Each episode feels like a candid conversation, often accompanied by a cold beer, where Patrick and his guests unpack the real strategies behind Messenger marketing. They delve into tools like ManyChat and the broader philosophy of conversational marketing, moving beyond the buzzwords to answer the core questions: why these technologies matter for businesses right now, and what makes this platform uniquely powerful for connecting with customers. You’ll hear actionable insights, straightforward advice, and honest discussions about what works and what doesn’t in this fast-evolving landscape. This isn't about abstract theory; it's about tangible wins. Tune in for a grounded, accessible take on turning automated conversations into genuine business results.