The Fundamentals of Bot Building

The Fundamentals of Bot Building

Author: Patrick Shanahan February 14, 2019 Duration: 18:08
What are the fundamentals of bot building, answer both; Why bots, why now and why Facebook Messenger and why its worth going all in on messenger if you can and bots in general if you can'tThe fundamentals of bot buildingWork on bringing subscribers into your botPut them all through your surveySetup a wall in your bot, none shall pass without going through the surveyCapture the email addressGet the bad fits for your business out of everythingGo all in on the good leads and focus all of your attention on themShow Notes10 Ways to Get People Into Your BotYou shall not pass video of the dude of the skateboard - this guy is a legend in my bookMy original manifesto on Why bots, why now, why Facebook MessengerMessenger Bots vs Bots in GeneralThe fundamentals of bot building apply equally to both.The sheer profundity of getting cold traffic into your bot, getting their FB profile data, getting their email address, and then getting to know them via their survey responses.... all in their first visit is just plain crazy.What an amazing and stark contrast to how long its taken to get that level of detail without leveraging bots in your marketing stack.Episodes ReferencedHOMEBLOGPODCASTBOT HACKSCONTACT

Patrick Shanahan hosts Botsftw (Bots for the Win), a podcast that cuts through the noise of the digital marketing world. It’s a space where the practical potential of chatbots, specifically on Facebook Messenger, gets explored without the usual hype. Each episode feels like a candid conversation, often accompanied by a cold beer, where Patrick and his guests unpack the real strategies behind Messenger marketing. They delve into tools like ManyChat and the broader philosophy of conversational marketing, moving beyond the buzzwords to answer the core questions: why these technologies matter for businesses right now, and what makes this platform uniquely powerful for connecting with customers. You’ll hear actionable insights, straightforward advice, and honest discussions about what works and what doesn’t in this fast-evolving landscape. This isn't about abstract theory; it's about tangible wins. Tune in for a grounded, accessible take on turning automated conversations into genuine business results.
Author: Language: en-us Episodes: 19

Botsftw (Bots for the Win) | Chatbots, Facebook Messenger, and Messenger Marketing
Podcast Episodes
ManyChat Broadcast Hack – Story + FOMO [not-audio_url] [/not-audio_url]

Duration: 16:35
ManyChat Broadcast Hack - Story + FOMOA manychat broadcast hack / technique that combines story telling and fomo to keep your list engaged with your messagesShow NotesMy dog, Higgins ... no pulling Higgins.Bastian's oper…
ManyChat Broadcast Hack – The Triple Lindy [not-audio_url] [/not-audio_url]

Duration: 21:37
ManyChat Broadcast Hack - The Triple LindyHow to send broadcasts in ManyChat, The ManyChat Broadcast Hack aka the Triple Lindy, and I show you how to get some serious ROI out of your audienceShow NotesThe original Triple…
How to Automate Facebook Messenger Conversations [not-audio_url] [/not-audio_url]

Duration: 20:39
How to Automate Facebook Messenger Conversations What the Wizard of Oz has to do with chatbots, website visitors vs chatbot visitors, and how to think about and get started with chatbot conversationsShow NotesOk so let's…
Email + Messenger – The One-Two Punch Combo [not-audio_url] [/not-audio_url]

Duration: 19:54
Email + Messenger - The One-Two Punch ComboAttention, why messenger open rates are going away, and the one-two punch combo you need to be running yesterday.Show NotesHammer Time Video - this is how to market.https://www.…
10 Things I Wish I Knew When I Started Building Bots [not-audio_url] [/not-audio_url]

Duration: 15:53
10 Things I Wish I Knew When I Started Building BotsWe cover the 10, save you time and effort in your bot building, and offer some perspective on the big pictureShow NotesGiphyReddit for GifsReddit for ReactionGifsEmoji…
Ten Ways to Get People Into Your Bot [not-audio_url] [/not-audio_url]

Duration: 25:31
10 Ways to Get People Into Your BotThe two parts to bot software, ways to get people into your bot, and why how to get people in your bot is about to be the next big thingShow NotesVideo Show Noteshttps://youtu.be/mnC7uz…
How to Run Contests on Facebook with Messenger aka The Golden Ticket [not-audio_url] [/not-audio_url]

Duration: 38:12
How to Run Contests on Facebook with Messenger aka The Golden TicketHow to run a contest on Facebook with Messenger, what to do before, during and especially after, and why its the greatest marketing tactic of 2018 and b…
The Bots|ftw (Bots for the Win) Podcast [not-audio_url] [/not-audio_url]

Duration: 38:43
The Bots|ftw (Bots for the Win) PodcastWhy bots and why now, why Facebook Messenger, and what's to come on the Bots for the Win PodcastShow Notes2:32 Why Bots & Why Now2:39 A Rant on Attention in 3 Parts7:51 Voice is alr…