UMontana & Smokey Bear: Wildfire Prevention Gear

UMontana & Smokey Bear: Wildfire Prevention Gear

Author: The Daily News Now! May 16, 2026 Duration: 1:50

The University of Montana has partnered with Smokey Bear to launch a co-branded apparel line, marking a first-of-its-kind collaboration. This strategic move highlights the schools top-tier forestry and wildfire science programs, bridging the gap between academic research and public awareness. The proceeds from sales will fund wildfire prevention education, with the gear featuring classic imagery of the campus and Smokey Bear. The limited run is available online, supporting the next generation of scientists and promoting safety and stewardship.

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