AI Has Changed The Way We Create, Consume And Value Content | Adriel Yong - E730

AI Has Changed The Way We Create, Consume And Value Content | Adriel Yong - E730

Author: Jeremy Au September 14, 2026 Duration: 43:57

Adriel Yong is the Co-Founder and COO of Clouted, the AI-native clipping and distribution company that turns long-form content into short video and routes it to the right platform and audience. Clouted has raised a $7M seed led by Slow Ventures, following a $4.45M round backed by a16z SPEEDRUN and AppWorks under its former name, Clout Kitchen. The team also produces &FRIENDS, one of the largest dance and pop-culture festivals in the Philippines. 


Adriel joined Jeremy Au to work through what AI has done to media. Five or six years ago, making this podcast meant cutting every "um" by hand and building cover art from scratch, and Adriel's estimate is that roughly 80% of that work no longer exists. What moved into the space are faceless pages and fully synthetic creators, plus a third feed inside the AI apps competing for the ten hours a day. Social was meant to be the escape from bought media and is now entirely paid, and the answer engines are going the same way: people used to shape human perception, now they shape the model's. Which leaves the question of what still competes, and Jeremy's answer is not sleep, the way Netflix once put it, but real life. They work through the evidence and the strategy underneath it, from the K-shaped cinema rebound to Costco's private-label discipline mapped onto AI marketplaces, and close on the framework that AI shortens the route to purchase for things and places, but not for people.


Watch, listen or read the full insight at https://www.bravesea.com/blog/ai-content 


BRAVE is Southeast Asia's leading tech podcast, hosted by Jeremy Au. Honest conversations with the region's top founders, investors, and operators on building startups in Southeast Asia.

New episodes every week. Subscribe so you never miss one.


Listen & Subscribe

YouTube (English), YouTube (Bahasa Indonesia), Spotify (English), Spotify (Bahasa Indonesia), Spotify (Chinese), Spotify (Vietnamese), Apple Podcasts


Follow BRAVE

LinkedIn, X (Twitter), Instagram, TikTok, WhatsApp


Follow Jeremy Au

LinkedIn, X / Twitter, Instagram, TikTok, Facebook, Threads, Twitch


Resources

Get transcripts, startup resources & community discussions at www.bravesea.com


#AI #Media #SoutheastAsia #Singapore #Philippines #TechPodcast #ContentCreation #CreatorEconomy #FacelessContent #AIVideo #GenerativeAI #GEO #AISEO #MediaStrategy #Startups #Founders #SEAstartups #Indonesia #Vietnam #Malaysia 


00:00 Introduction

00:55 How AI collapsed the production workflow

03:28 Faceless creators and AI-generated creators

05:16 The ChatGPT feed vs the Instagram feed

07:12 Social is now paid social, and the GEO scramble

09:25 Content's biggest competitor is real life

10:37 IRL experiences as a go-to-market motion

12:09 The K-shaped cinema economy: IMAX, the Sphere, F1

14:15 Do you need more AI tools than ChatGPT?

15:17 The atom of work AI actually replaces

16:22 Free time, the senses, and omnichannel shopping

18:33 Costco, Kirkland, and AI marketplaces

19:59 A24's barbell versus the blockbuster bet

22:19 Fandom, IP, and imaginary characters

24:27 Know the real estate you are standing on

25:39 How media consumption habits changed

27:31 Why podcasts survive: edutainment and opinion

30:14 What we consumed in the last 24 hours

32:14 The insurance arbitrage AI found

34:08 Toilets, Wirecutter, and shopping with AI

36:02 Things and places, yes. People, no.

38:55 Word of mouth is still the filter for people

40:44 The Comfort Crisis and rethinking the cinema


There’s a unique energy building across Southeast Asia, a sense of possibility that’s palpable from Singapore’s skyscrapers to the bustling streets of Jakarta, Ho Chi Minh City, Manila, Bangkok, and Kuala Lumpur. BRAVE Southeast Asia Tech captures that momentum by going beyond the headlines and funding announcements. Host Jeremy Au, a venture capitalist and serial founder with a background from Harvard and Berkeley, steers these conversations with a distinct perspective-one that balances the hard metrics of growth with the very human elements of leadership and personal development. Each episode feels like a candid, in-depth dialogue, whether he’s speaking with a first-time founder navigating early traction or a seasoned investor mapping regional trends. You’ll hear genuine stories about building companies, the tough lessons learned from failures, and the often-overlooked journey of staying grounded while scaling rapidly. This isn’t about presenting a polished facade of success; it’s about the real work of creating something meaningful. With over eighty thousand regular listeners, this podcast has become a key resource for anyone invested in the region’s tech ecosystem. Jeremy brings his own experiences as a sci-fi enthusiast and a father into the mix, often exploring how broader perspectives on the future and empathy shape better leaders. Tune in for practical insights on venture capital, entrepreneurship, and management, all framed within the vibrant and complex tapestry of Southeast Asia. New conversations arrive every Monday, offering a thoughtful pause to reflect on how we build what’s next.
Author: Language: en-us Episodes: 50

BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capital VC (English)
Podcast Episodes
What 500 Harvard Case Studies Actually Do To Your Brain - E729 [not-audio_url] [/not-audio_url]

Duration: 55:50
Jeremy Au takes the hot seat in a reverse interview hosted by Edric Poon to unpack the true value of a Harvard MBA and the fundamental principles of business leadership. Jeremy unbundles the prestigious degree into three…
The Truth About China's Competitive Advantage - E728 [not-audio_url] [/not-audio_url]

Duration: 30:19
Jianggan Li returns for a China read: Europe's run on Chinese air conditioners, the humanoid robot games, Shein's discounted Hong Kong listing, and what breaks when Chinese firms go abroad. One thread runs through all fo…
Itamar Novick: Where AI Replaces People, and Where It Does Not - E727 [not-audio_url] [/not-audio_url]

Duration: 46:08
"How are you going to stay ahead of the competition in a world where two kids can vibe code a clone of your product over a weekend?" Itamar Novick is a solo capitalist and the founder of Recursive Ventures, a pre-seed fu…
The Innovation Playbook of 3 Southeast Asian Founders - E724 [not-audio_url] [/not-audio_url]

Duration: 27:29
Where does innovation in Southeast Asia actually start? Not in a lab. In this compilation from the BRAVE archive: a lock that took eleven hours to install, a Peter Thiel put-down at Harvard, and customers using a real es…
Leadership Lessons From Best-Selling Authors - E723 [not-audio_url] [/not-audio_url]

Duration: 31:15
An offhand compliment from a leader becomes praise. An offhand insult becomes a verdict. Nobody in a leadership role gets to opt out of that. Three conversations from the BRAVE archive with three best-selling authors, an…
AI in Healthcare: Will it work for you? - E721 [not-audio_url] [/not-audio_url]

Duration: 25:44
What is technology actually doing to healthcare, and what can it still not touch? Four conversations from the BRAVE archive, on the gap between what medicine can do and what a doctor actually has time to do. Dr. Thomas K…