Jianggan Li: China Rare Earth Power, Vietnam USA Fast Deal & Labubu's Global Rise – E612

Jianggan Li: China Rare Earth Power, Vietnam USA Fast Deal & Labubu's Global Rise – E612

Author: Jeremy Au August 11, 2025 Duration: 35:19

Jianggan Li, Founder of Momentum Works, joins Jeremy Au to unpack the evolving trade dynamics between China, Vietnam, and the United States. They compare Vietnam’s swift concessions with China’s calculated rare earth strategy, discuss the blurred lines of transshipment, and explore how Apple, Pop Mart, and Labubu reflect larger trends in global manufacturing and consumer behavior. The conversation also reveals how Chinese brands are outpacing global competitors in TikTok marketing and why luxury culture in China is undergoing a quiet transformation.


02:28 China used rare earths as a strategic trade weapon: Jianggan references a Deng Xiaoping quote from the 1980s highlighting rare earths as vital. China’s long-term planning turned these materials into a key negotiation tool, influencing American industry pressure and leading to relaxed US restrictions without an official announcement.

04:56 Vietnam offered zero tariffs on US goods to secure a deal: Faced with a sudden 46 percent US tariff, Vietnam’s leadership moved quickly. To Lam personally called Trump and agreed to a deal where Vietnam’s exports would face 20 percent tariffs, suspected transshipped goods 40 percent, and US imports would enter Vietnam tax-free.

08:41 Vietnamese factories feel pressure from China’s scale and efficiency: Mid-sized business owners in Vietnam, even those driving Porsches, admit they can’t compete with China on speed and cost. The concern is especially acute for standardized products without strong local customization needs.

13:20 Transshipment rules are hard to define and even harder to enforce: A Made in Vietnam label can apply if 40 percent of value is added locally but calculating that percentage is difficult. Inputs often come from China, and enforcement depends on both accounting practices and political discretion across borders.

17:25 US criticism of Apple’s China ties expands across party lines: A Daily Show clip highlights Apple training Chinese factories and hollowing out US jobs. This marks a shift in criticism from being Republican led to becoming bipartisan, with concerns about offshoring now voiced by Democrats as well.

29:22 China’s middle class shifts from luxury logos to quiet quality: Before the pandemic, wealth was flaunted through bags and status goods. Post-pandemic, that has changed. Consumers now see luxury as a stupid tax and prefer high-quality domestic brands that offer better value.

34:03 Labubu’s rise shows China’s edge in branding and execution: Pop Mart succeeded by combining designer signings, local manufacturing, and fast restocking strategies that undercut scalpers. The brand also leveraged deep operational know-how from Douyin, giving it a major advantage on TikTok over Western brands reluctant to invest in the platform.


Watch, listen or read the full insight at https://www.bravesea.com/blog/jianggan-li-tariffs-and-toys

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There’s a unique energy building across Southeast Asia, a sense of possibility that’s palpable from Singapore’s skyscrapers to the bustling streets of Jakarta, Ho Chi Minh City, Manila, Bangkok, and Kuala Lumpur. BRAVE Southeast Asia Tech captures that momentum by going beyond the headlines and funding announcements. Host Jeremy Au, a venture capitalist and serial founder with a background from Harvard and Berkeley, steers these conversations with a distinct perspective-one that balances the hard metrics of growth with the very human elements of leadership and personal development. Each episode feels like a candid, in-depth dialogue, whether he’s speaking with a first-time founder navigating early traction or a seasoned investor mapping regional trends. You’ll hear genuine stories about building companies, the tough lessons learned from failures, and the often-overlooked journey of staying grounded while scaling rapidly. This isn’t about presenting a polished facade of success; it’s about the real work of creating something meaningful. With over eighty thousand regular listeners, this podcast has become a key resource for anyone invested in the region’s tech ecosystem. Jeremy brings his own experiences as a sci-fi enthusiast and a father into the mix, often exploring how broader perspectives on the future and empathy shape better leaders. Tune in for practical insights on venture capital, entrepreneurship, and management, all framed within the vibrant and complex tapestry of Southeast Asia. New conversations arrive every Monday, offering a thoughtful pause to reflect on how we build what’s next.
Author: Language: en-us Episodes: 100

BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capital VC (English)
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