Do You Really Need a Niche in 2026? My Answer Will Surprise You - 869

Do You Really Need a Niche in 2026? My Answer Will Surprise You - 869

Author: Brock Johnson January 26, 2026 Duration: 20:47
In this episode, Brock Johnson breaks down whether you really need a niche in 2026 and why the answer isn’t as straightforward as most advice makes it seem. He explains how the “TikTokification” of Instagram has changed how content is distributed, why variety-based content can perform well, and how the algorithm now responds more to immediate interests than rigid niche boundaries. Brock also covers the difference between a content niche and a business niche, how to build a loyal following without boxing yourself into one topic, and when niche clarity still matters for brands, superfans, and long-term growth. This episode is designed to help creators grow without burnout while still building a recognizable and monetizable presence on Instagram in 2026. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯 Check out InstaClubHub!!  For $7! Plus Ultimate B-Roll Bundle  https://instaclubhub.com/flash-sale-7/ 💥 Related Links Checkout Shopify 👉http://www.shopify.com/tribe Checkout Brevo 👉 http://www.brevo.com/tribe and use Code Tribe50  🤓 Related Episode: Personal Branding On Instagram For Beginners Watch: https://youtu.be/foOBvu9F4gw?si=vo2OsZ2va_LKvZuC Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000743041953 Connect with Brock on your fav social platform: Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson

There's a common thread running through every online business, from the side hustle just getting off the ground to the established brand looking to scale: the need for a real, engaged community. Build Your Tribe | Grow Your Business with Social Media is built on that idea. Hosted by Brock Johnson and Chalene, this podcast digs into the practical work of turning followers into a loyal tribe that actively supports what you do. You'll hear their combined perspectives on moving beyond just posting content and into building a system that works. Episodes focus on actionable strategies, from structuring your social media to effectively grow an email list, to developing digital marketing approaches that feel authentic. They discuss how to set up reliable, automated sales processes and create those crucial additional income streams, all while being mindful of your time and resources. It’s for anyone who understands that sustainable business growth today is less about shouting into the void and more about forging genuine connections that convert. Tune into this podcast for straightforward conversations that cut through the noise of online marketing.
Author: Language: English Episodes: 50

Build Your Tribe | Grow Your Business with Social Media
Podcast Episodes
Pat Flynn Walked Away From His 8-figure Brand - On Purpose - 917 [not-audio_url] [/not-audio_url]

Duration: 46:39
In today's episode, Brock Johnson sat down with Pat Flynn to talk through his decision to step back from Smart Passive Income, the eight-figure brand he spent over a decade building. They get into what actually triggered…
9 Instagram Post Ideas To Get 597K Views On Reels - 914 [not-audio_url] [/not-audio_url]

Duration: 20:01
In today's episode, Brock Johnson is breaking down 9 Instagram post ideas that generated 597K views on Reels, giving you a practical framework you can apply to your own content calendar. He covers gamification tactics li…
The Lazy Way to Grow on Instagram with Claude - 913 [not-audio_url] [/not-audio_url]

Duration: 34:24
In today's episode, Brock Johnson is drawing a hard line on where AI belongs in his content process and where it doesn't. Claude never touches his ideas, scripts, captions, his tone, or what he actually says on camera —…
25 Psychology Tricks for Viral Reels - 911 [not-audio_url] [/not-audio_url]

Duration: 30:50
In today's episode, Brock Johnson walks through 25 psychology tricks that make Reels go viral, organized by the exact job each one does in a video. He starts with hooks and openers — the curiosity gap, pattern interrupts…
7 Steps to Make Money with a Small Instagram - 910 [not-audio_url] [/not-audio_url]

Duration: 34:07
In today's episode, Brock Johnson breaks down a 7-step system for making money with a small Instagram account, and it starts with picking the right topic. The goal is finding where your proficiency meets profitability —…
NEW Instagram Algorithm Update | 10 Leaks Direct from the CEO - 909 [not-audio_url] [/not-audio_url]

Duration: 20:40
In today's episode, Brock Johnson is breaking down 10 recent leaks and updates about the Instagram algorithm, several coming directly from Adam Mosseri and Meta. He covers why Reels now generate more than 4X the interact…
New Instagram Stories Algorithm - How to DOUBLE Views - 908 [not-audio_url] [/not-audio_url]

Duration: 22:08
In today's episode, Brock Johnson breaks down the recent changes to the Instagram Stories algorithm and what they mean for anyone trying to grow their views. He covers what still suppresses story performance — feed post…