How To Go Viral EVERY TIME on Instagram - The Secret to the Algorithm - 901

How To Go Viral EVERY TIME on Instagram - The Secret to the Algorithm - 901

Author: Brock Johnson June 22, 2026 Duration: 21:23
In today's episode, Brock Johnson breaks down the real driver behind Instagram's algorithm: shares. While most creators focus on likes and comments, shares — what Adam Mosseri calls "sends per reach" — generate significantly more reach per interaction than any other engagement type. He covers the data behind why shares matter, including figures from an Insta Club study comparing the reach value of each engagement type, and explain what a share actually represents at a human level.From there, Brock walks through the five types of shareable content using the SHARE framework — Simple, Hook-driven, Authentic, Relatable, and Entertaining — and then go deeper into five specific content categories that consistently drive shares: motivational, call-to-arms, relatable, controversial, and timely content. He also covers why purely educational content tends to get saved rather than shared, and concludes with two practical tips for making any piece of content more shareable, including why telling your audience to share — and giving them a reason — is one of the most underused tactics on the platform. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram  @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯 Check out InstaClubHub!! For just  $7! https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm Watch: https://youtu.be/pWNDkFuV0RY?si=HrPrVxvb6foURtvw Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868 Honest Advice for Business Owners on Instagram | Watch This if You Want to Start in 2026 Watch: https://youtu.be/oPCnHa6WWdg?si=uKjE4V5JVfDyrc_Y https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000773253992 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

There's a common thread running through every online business, from the side hustle just getting off the ground to the established brand looking to scale: the need for a real, engaged community. Build Your Tribe | Grow Your Business with Social Media is built on that idea. Hosted by Brock Johnson and Chalene, this podcast digs into the practical work of turning followers into a loyal tribe that actively supports what you do. You'll hear their combined perspectives on moving beyond just posting content and into building a system that works. Episodes focus on actionable strategies, from structuring your social media to effectively grow an email list, to developing digital marketing approaches that feel authentic. They discuss how to set up reliable, automated sales processes and create those crucial additional income streams, all while being mindful of your time and resources. It’s for anyone who understands that sustainable business growth today is less about shouting into the void and more about forging genuine connections that convert. Tune into this podcast for straightforward conversations that cut through the noise of online marketing.
Author: Language: English Episodes: 50

Build Your Tribe | Grow Your Business with Social Media
Podcast Episodes
Pat Flynn Walked Away From His 8-figure Brand - On Purpose - 917 [not-audio_url] [/not-audio_url]

Duration: 46:39
In today's episode, Brock Johnson sat down with Pat Flynn to talk through his decision to step back from Smart Passive Income, the eight-figure brand he spent over a decade building. They get into what actually triggered…
9 Instagram Post Ideas To Get 597K Views On Reels - 914 [not-audio_url] [/not-audio_url]

Duration: 20:01
In today's episode, Brock Johnson is breaking down 9 Instagram post ideas that generated 597K views on Reels, giving you a practical framework you can apply to your own content calendar. He covers gamification tactics li…
The Lazy Way to Grow on Instagram with Claude - 913 [not-audio_url] [/not-audio_url]

Duration: 34:24
In today's episode, Brock Johnson is drawing a hard line on where AI belongs in his content process and where it doesn't. Claude never touches his ideas, scripts, captions, his tone, or what he actually says on camera —…
25 Psychology Tricks for Viral Reels - 911 [not-audio_url] [/not-audio_url]

Duration: 30:50
In today's episode, Brock Johnson walks through 25 psychology tricks that make Reels go viral, organized by the exact job each one does in a video. He starts with hooks and openers — the curiosity gap, pattern interrupts…
7 Steps to Make Money with a Small Instagram - 910 [not-audio_url] [/not-audio_url]

Duration: 34:07
In today's episode, Brock Johnson breaks down a 7-step system for making money with a small Instagram account, and it starts with picking the right topic. The goal is finding where your proficiency meets profitability —…
NEW Instagram Algorithm Update | 10 Leaks Direct from the CEO - 909 [not-audio_url] [/not-audio_url]

Duration: 20:40
In today's episode, Brock Johnson is breaking down 10 recent leaks and updates about the Instagram algorithm, several coming directly from Adam Mosseri and Meta. He covers why Reels now generate more than 4X the interact…
New Instagram Stories Algorithm - How to DOUBLE Views - 908 [not-audio_url] [/not-audio_url]

Duration: 22:08
In today's episode, Brock Johnson breaks down the recent changes to the Instagram Stories algorithm and what they mean for anyone trying to grow their views. He covers what still suppresses story performance — feed post…