#503 - Two New Powerful Amazon Ads Features Most Sellers Haven't Even Touched

#503 - Two New Powerful Amazon Ads Features Most Sellers Haven't Even Touched

Author: Andy Isom | Amazon FBA Seller & Agency Founder August 11, 2025 Duration: 11:06

In this episode of Built by Business, I break down two powerful (but underrated) Amazon PPC features that most sellers still aren't using: Bid Performance Estimates and Keyword Groups. These tools can help you make smarter bidding decisions and unlock better keyword targeting in 2025.

You'll hear a couple behind the scenes clips of real consulting calls with brand owners facing common concerns that advertisers have on Amazon.

 

Whether you're brand new to Amazon Ads or already scaling a brand, you'll learn how to:

 

  • Predict impressions before you bid using Bid Performance Estimates

  • Quickly launch high-performing keyword campaigns with Keyword Groups

  • Avoid common mistakes that raise ACOS and burn budget

  • Shift your mindset from ACOS-chasing to long-term TACOS improvement

 

This episode is sponsored by the Amazon Ads team. #Ad #AmazonAds

 


Andy Isom has spent years in the trenches, first as an Amazon FBA seller and brand owner, then as the founder of the Weavos agency. In Built by Business: Amazon FBA, E-Commerce, Brand Building, he translates that direct experience into actionable conversations for anyone building a real business in the online space. This isn't about surface-level hype; it's a deep dive into the operational realities of creating profitable brands. You'll hear discussions on navigating the complexities of Amazon's marketplace, from FBA logistics to standing out in a crowded category, alongside broader e-commerce strategies that drive sustainable growth. The podcast explores marketing tactics that actually convert, and the entrepreneurial mindset required to push through the inevitable challenges. Each episode pulls back the curtain on what works and what doesn't, offering a blend of strategic frameworks and on-the-ground insights. If you're operating in the world of Amazon and online sales, this series feels like a direct line to the kind of practical, no-fluff advice that usually comes only from hard-won experience. Tune in for a candid look at building a business that lasts.
Author: Language: English Episodes: 100

Built by Business: Amazon FBA, E-Commerce, Brand Building
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