The Art of Selling Live: Laurissa Gendel on QVC, Sales, and Real-Time Interaction

The Art of Selling Live: Laurissa Gendel on QVC, Sales, and Real-Time Interaction

Author: Erin Sykes January 29, 2026 Duration: 45:32

In Episode 4 of BUILT DIFFERENT, Erin Sykes sits down with Laurissa Gendel, President and Fashion Lead at Gendel Girls, the family-run brand behind Breezies, QVC’s top-selling lingerie brand for more than three decades.

Laurissa shares what it’s really like to grow up inside a live television retail empire, from her parents’ early innovation in moisture-wicking fabric to building a category-defining brand that has sold millions of bras and panties nationwide. Erin and Laurissa unpack the psychology of live selling and dive QVC’s “backyard fence” philosophy - and why authentic connection matters more than perfectly scripted sales.

The conversation also touches on entrepreneurship, fashion, motherhood, family business dynamics, and personal reinvention. Laurissa opens up about balancing life on air while raising kids and reflects on navigating divorce and remarriage. She also shares how she stays creatively relevant in a fast-moving retail world and why passion remains essential to building a brand that lasts.

Listen if you’re:

  • Curious how brands succeed on QVC and live shopping platforms
  • Building a consumer brand rooted in authenticity and storytelling
  • Interested in fashion, retail, and live commerce
  • Navigating family business, motherhood, or reinvention

CONNECT

Laurissa Gendel Website: https://gendel-girls.com/laurissa/

Breezies on QVC: https://tinyurl.com/4ujdp63h

endel Girls Instagram: https://www.instagram.com/gendelgirls/

BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod

Erin Sykes Instagram: https://www.instagram.com/sykesstyle

Email Erin Sykes: erin@sykesproperties.com

BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod

BUILT DIFFERENT Website: https://www.builtdifferentpod.com

BUILT DIFFERENT Community: https://connect.builtdifferentpod.com

BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida. Learn more: https://www.podplusstudios.com


BUILT DIFFERENT with Erin Sykes examines the often-unseen frameworks that dictate our daily decisions and long-term trajectories. This isn't just a business podcast about balance sheets; it's a deep dive into the architecture of our choices. Erin Sykes guides conversations that connect tangible domains like real estate and investment strategy with the more intimate forces at play-the psychology behind a sale, the habits embedded in our shopping, and the dynamics within our personal relationships. Every episode is built on the premise that these areas are not separate silos but interconnected systems. Listeners will find a blend of sharp market analysis, discussions on money mindset, and candid personal stories that reveal how principles of value creation apply universally. The throughline is a sophisticated yet accessible curiosity about how we assemble a life of meaning and substance, piece by piece. Tune in for a podcast that consistently challenges conventional wisdom, offering not just answers but better questions about the foundations we choose to build upon.
Author: Language: English Episodes: 15

BUILT DIFFERENT with Erin Sykes
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