Ep 449 Transforming a Personal Brand into a Sellable Company with Amazon guru Kiri Masters

Ep 449 Transforming a Personal Brand into a Sellable Company with Amazon guru Kiri Masters

Author: John Warrillow July 5, 2024 Duration: 1:03:56

In this week's episode of Built to Sell Radio, John Warrillow interviews Kiri Masters, founder of Bobsled Marketing. Kiri's marketing agency specialized in helping companies merchandise their products on sites like Amazon.com and Walmart.com. 

Kiri successfully transformed a significant social media following into a valuable company.


For any entrepreneur, the idea of selling the company they've built is both a daunting prospect and a potential pinnacle of success. Built to Sell Radio, hosted by John Warrillow, steps into that complex space with a clear, practical focus. This isn't about abstract theory; it's a weekly conversation grounded in real experience. Every episode features a different founder who has recently navigated the sale of their business. The discussion goes straight to the heart of the matter: understanding the personal and strategic reasons behind the decision to sell. Listeners get an honest breakdown of what worked, from preparation and valuation to negotiation, and perhaps more importantly, the unforeseen pitfalls and mistakes made along the way. It’s that candid post-mortem, the lessons learned in the trenches of a transaction, that provides unparalleled value. By compiling these firsthand accounts, the podcast builds a comprehensive library of exit strategies and cautionary tales. Tuning in feels like gaining access to a private mastermind, where seasoned entrepreneurs share the unvarnished truth about cashing in their life's work. If you're contemplating your own eventual exit, this series offers the nuanced, peer-to-peer insights you need to think like a buyer, protect your interests, and ultimately, build a business that is truly desirable. Built to Sell Radio serves as an essential guide, transforming the opaque process of selling a business into a clearer, more manageable journey.
Author: Language: English Episodes: 100

Built to Sell Radio
Podcast Episodes
Ep 493 Exit Story: Selling a 20-Person Agency for 5.5x EBITDA [not-audio_url] [/not-audio_url]

Duration: 44:34
Most stories we cover involve eye-popping multiples or headline-making exits. They're fun—but not always realistic. Jeff DeGarmo's story is different. No private equity windfall. No tech hockey stick. Just a well-run, 20…
Ep 491 Inside the Mind of an Acquirer: The Case for Unsexy [not-audio_url] [/not-audio_url]

Duration: 1:03:55
What makes someone want to buy an "unsexy" business? Jon Pole has acquired 19 traditional radio stations. On paper, it's an industry many assume is in decline. But for an experienced buyer like Pole, these deals are less…
Ep 484 How to Know When It's Time to Sell [not-audio_url] [/not-audio_url]

Duration: 1:10:04
Kristie Shifflette built a 13-location Orangetheory Fitness empire from scratch—bootstrapping a capital-hungry business, personally guaranteeing leases, and taking on risk most founders wouldn't touch. In the end, it pai…