BPS 488: How The Asylum Makes Movies That Actually Make Money with David M. Latt

BPS 488: How The Asylum Makes Movies That Actually Make Money with David M. Latt

Author: Bulletproof Screenwriting September 10, 2026 Duration: 47:10
How do you build an independent film studio that produces movies constantly without betting the entire company on every release?

In this episode, David M. Latt, co-founder of The Asylum, breaks down the unconventional business model behind one of the most prolific independent production companies in Hollywood. From working out of an apartment to releasing dozens of films, creating Sharknado, and expanding into television with Z Nation, David explains how pre-sales, strict budgeting, vertical integration, and relentless production allowed The Asylum to survive while much of the traditional independent film market changed around them.

The conversation also dives into developing movies for buyers, creating ambitious films on limited budgets, why The Asylum rarely accepts outside scripts, the accidental success of Sharknado, casting challenges, digital distribution, television production, and the importance of relationships in the entertainment business. David’s experience offers filmmakers a rare look at independent cinema from the perspective of someone who doesn’t just make movies—he has helped build an entire system designed to keep making the next one.


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Ever find yourself staring at a blank page, wondering how the stories you love actually got made? Bulletproof Screenwriting™ Podcast digs into that process with the people who live it. Each week, we sit down for honest, detailed conversations that pull back the curtain on the craft and business of telling stories for the screen. You’ll hear from Oscar® and Emmy® award-winning writers, not just about their triumphs, but about the drafts that failed and the specific problems they had to solve. We also talk with best-selling authors who have adapted their work, seasoned Hollywood agents and managers who know what sells, and various industry insiders who provide a clear-eyed view of how things really work. This isn't about abstract theory or motivational fluff. It's a practical resource built on real experience, covering every aspect of the screenwriting process from that initial spark of an idea to navigating the complexities of the marketplace. The goal is straightforward: to provide you with actionable insights and straight talk that can strengthen your work and clarify your path forward. Whether you're just starting out or have a few scripts under your belt, this podcast offers a grounded perspective on the journey, one concrete discussion at a time. Tune in for a dose of reality and craft from those who have been in the trenches and emerged with stories to tell.
Author: Language: English Episodes: 50

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