Front Office Sports founder on the business of sport

Front Office Sports founder on the business of sport

Author: The National News July 10, 2024 Duration: 22:34
There is more to sport than wins and losses, the sports business comprises many factors, including the athletes, their training methods, their agents, franchises, media coverage and the team owners as well. So what’s the future of sports media coverage, the business of athletics, and what does the future hold for the fans for whom sport is so important? In this episode of Business Extra, host Cody Combs is joined by Adam White, founder and chief executive of Front Office Sports to discuss this evolving landscape of sport, media and business. In 2021 Front Office Sports was named as one of Fast Company’s most innovative groups. It also earned the title of AdWeek’s Hottest in Sports in 2022 and 2024, among other accolades.

Tune into Business Extra for a clear-eyed look at the forces shaping commerce in the Middle East and beyond. Produced by The National News, this podcast moves past the headlines to deliver substantive conversations with the analysts, executives, and innovators driving change. Each episode leans on the deep regional expertise of our editors and reporters, who translate complex developments in markets, energy, and technology into accessible insights. You’ll hear grounded discussions that connect local trends to global patterns, offering a necessary perspective on one of the planet's most dynamic economic landscapes. Whether it's a shift in oil policy, a tech startup's rise, or a new trade agreement, this series provides the context often missing from daily news cycles. For anyone with a stake in understanding how business really works in this pivotal region, Business Extra is an essential listen, blending authoritative journalism with genuine curiosity. The result is a consistently informative podcast that feels less like a briefing and more like a series of insightful conversations with people who have their finger on the pulse.
Author: Language: English Episodes: 100

Business Extra
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