Branding Differences Between Uber and Airbnb, and How Coca Cola Always Gets Their Marketing Up to Date with Fergus Hay

Branding Differences Between Uber and Airbnb, and How Coca Cola Always Gets Their Marketing Up to Date with Fergus Hay

Author: Benjamin Schneider February 10, 2021 Duration: 39:11
"The important thing for a marketer is to remain agile, and to understand what are the motivations of their target consumer and what are the platforms that are relevant to them at that time. Then, ensure that you exist in those platforms and channels in a native way–in a way that is natural and that adds value and meaning to those consumers." – Fergus Hay, Founder of Elysian Fields Co Join Ben Schneider and Fergus Hay as they discuss how businesses can gain more leverage through proper brandi...

Hosted by Benjamin Schneider, the Business & Lifestyle LEGENDS Podcast is built on conversations with a global roster of founders, leaders, and influential figures. Each discussion moves beyond surface-level success stories to explore the practical philosophies and often-unseen routines that shape their results. You’ll find a focus on actionable insights across entrepreneurship, modern marketing strategies, and the nuances of managing both teams and a personal vision. The dialogue naturally covers themes like building a resilient mindset, pursuing effective self-development, and navigating specific areas such as e-commerce or building a location-independent career as a remote worker. Released three times weekly, this podcast draws inspiration from the deep-dive interview style of thinkers and doers like Tim Ferriss, the expansive conversational range of Joe Rogan, and the tactical business focus found in shows like The Smart Passive Income Podcast and Gary Vee's content. The aim is to provide a consistent stream of perspectives and knowledge that challenges conventional thinking and could fundamentally shift your approach to work and life. Benjamin guides these exchanges to uncover not just what these legends have achieved, but how they think and the lessons they’ve internalized along the way.
Author: Language: en-us Episodes: 70

Business & Lifestyle LEGENDS Podcast
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