Using The Ikigai Concept to Shift from A Sales-Driven Business to A Purpose-Driven Business with Cleophus Franklin

Hosted by Benjamin Schneider, the Business & Lifestyle LEGENDS Podcast is built on conversations with a global roster of founders, leaders, and influential figures. Each discussion moves beyond surface-level success stories to explore the practical philosophies and often-unseen routines that shape their results. You’ll find a focus on actionable insights across entrepreneurship, modern marketing strategies, and the nuances of managing both teams and a personal vision. The dialogue naturally covers themes like building a resilient mindset, pursuing effective self-development, and navigating specific areas such as e-commerce or building a location-independent career as a remote worker. Released three times weekly, this podcast draws inspiration from the deep-dive interview style of thinkers and doers like Tim Ferriss, the expansive conversational range of Joe Rogan, and the tactical business focus found in shows like The Smart Passive Income Podcast and Gary Vee's content. The aim is to provide a consistent stream of perspectives and knowledge that challenges conventional thinking and could fundamentally shift your approach to work and life. Benjamin guides these exchanges to uncover not just what these legends have achieved, but how they think and the lessons they’ve internalized along the way.