E12 | What it Takes to Sell Successfully in Over 100 International Markets with Kate Holste

E12 | What it Takes to Sell Successfully in Over 100 International Markets with Kate Holste

Author: Business of Cannabis October 21, 2024 Duration: 16:03

Business of Cannabis: Podcast | E11 🎙  

Next up we're speaking with Kate Holste, Head of International Sales at Boveda Inc.

Kate is an accomplished relationship builder with a strong focus on creating value, driving efficiency, and delivering insightful analysis. With a versatile ability to connect with a diverse range of customer profiles, she brings extensive experience in events and brand management, now leading in packaging and consumer products. Kate excels in discovery, negotiation, account management, and ensuring customer satisfaction. As Head of International Sales at Boveda, she helps global cannabis companies maintain the consistency, safety, and freshness of their dried flower products through innovative 2-way humidity control and premium storage solutions.

Join us as our host Shahbaaz Kara-Virani chats with Kate about the future of cannabis and Germany's influence on the global market at Cannabis Europa 2024.
 

Youtube 📹 👉 https://youtu.be/bc8-y5kXBrw

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Each week, Business of Cannabis: Cannabis News | Cannabis Views | Cannabis Trends cuts through the noise to deliver a clear-eyed look at a rapidly evolving global industry. This isn't just about headlines; it's about understanding the forces shaping markets, from legislative shifts in Europe to emerging opportunities in North America. You'll hear analysis on how policy intersects with entrepreneurship, and how wellness trends are influencing product development. The conversation naturally extends beyond finance to touch on the broader societal impacts, including health and fitness perspectives within the modern cannabis landscape. Tune in for a grounded discussion that connects investment, culture, and innovation, offering a practical sense of where things are headed next. This podcast serves as an essential audio briefing for professionals, curious observers, and anyone interested in the complex tapestry of legal cannabis. Find show notes and additional resources through the Business of Cannabis website.
Author: Language: English Episodes: 100

Business of Cannabis: Cannabis News | Cannabis Views | Cannabis Trends
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