David H. Lawrence XVII on the Art, Science, and Commerce of Making it in Acting

You’ve heard it before: to be an artist is to suffer. Whether you’re acting, writing, painting, or any other creative endeavor, it’s easy to want to pretend the business side of things doesn’t exist. Money is dirty, and technology is too hard, right? You don’t have to be a starving artist. You don’t have to feel bad about leveraging technology and charging money for your hard work. Today’s guest, David H. Lawrence XVII, is an actor from the hit show Heroes, a prolific voice actor and coach, and a technology junkie. When he’s not being artistically awesome, he’s busy spreading his message to all creatives. To be an artist isn’t enough these days. You need the Art, the Commerce, and the Science. Learn all about what David’s 3-pronged approach to acting and creative work, which relies strongly on sound entrepreneurial practices, on today’s episode of Business Reimagined with Danny Iny. KEY POINTS: At 2:00 – David explains his theory of observable realities and the definition of success that he gives to every client. He then explains exactly what he means by Art, Commerce, and Science. At 9:00 – David explains how the approach of Art, Commerce, and Science applies to fields beyond actors and creative – especially entrepreneurs and solopreneurs. He talks about what you have to do to succeed. At 12:00 – There’s a lot of controversy around ‘selling out’ when it comes to creatives making money with their art, especially around bestselling author James Patterson and his method for pushing out a ton of books every year. At 16:00 – The 80/20 rule is used by a lot of people to forgo learning Commerce and Science, so David gives his take on how to 80/20 correctly when those aren’t your strengths. At 20:00 – David dispels the myth that if you have really great art (or an amazing product), you’ll be discovered. He shares what you REALLY need to do to succeed.