Donald Miller Reimagines Story in Marketing

If we were to talk to your audience right now, and ask them to tell us about you in two sentences, would they be able to do it? If the answer is no, that means that you haven’t given them the words to say, and more importantly, to spread to others. Today’s guest, Don Miller, had a moment just like that, and it was what sparked his creation of the Storybrand framework that has been used by companies like Pantene, Chick Fil A, and even the White House, to help them develop their brand through story. Oh, and it doesn’t hurt that Don is a best-selling author who has spent countless hours as a student of story. Key Points At 4:00 - Ever wished a marketing strategy would just fall in your lap? The Storybrand Framework is built on how the human brain works, making that possible. At 8:00 - Don talks about his 5 week retreat in a cabin in the woods, where he tore his way through a VHS library in his boxers, and how he figured out the Storybrand framework in his boxers. At 12:00 - Don explains why positioning your brand as the hero of the story is the absolute best way to get your ideal customer to IGNORE you. At 18:00 - The SB7 framework is one that any business can implement to great success, even though it's heavily 'blue ocean methodology,' as Don calls it. At 18:00 - The SB7 framework is one that any business can implement to great success, even though it's heavily 'blue ocean methodology,' as Don calls it. Enjoying the podcast? Help us spread the word! Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!) When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!