Lisa Bloom Reimagines Success through Story

Lisa Bloom Reimagines Success through Story

Author: Danny Iny, Founder and CEO of Mirasee and Best-Selling Author November 3, 2015 Duration: 32:08

Having an authentic marketing story is a necessity to connect with your audience, but what is at the heart of that story? How does your business story mesh with your personal story? More importantly, how can the stories you tell sabotage your success? Today’s guest is Lisa Bloom, the Story Coach, who helps entrepreneurs just like you with their message. She’s got some amazing insights on how you can find true authenticity by recognizing that your business story begins with your life story, and you should question how you’re sharing that story. At 4:00 - Lisa explains exactly WHAT story coaching is, and what it means for everyday entrepreneurs. At 9:00 - Lisa and Danny talk about how you take a painful experience, part of your story, and reframe the entire thing so that it's something that helps you, pushes you to do better. At 14:00 - Lisa talks about how reinterpreting stories transcends one simple aspect of an entrepreneur's life; it's both personal AND marketing. At 17:00 - Lisa explains the decline of the buyer/seller relationship, and the one very important missing component, that can be addressed by story. At 25:00 - Lisa shares her 'grand vision' of what story coaching can do - and it goes far beyond a person's business. Story is how we understand one another, and Lisa explains how that can change the world.


Each episode of Business Reimagined with Danny Iny | The Mirasee Podcast is a focused conversation that moves beyond surface-level tactics. As the founder and CEO of Mirasee and a best-selling author, Danny Iny brings a distinct perspective to these discussions, connecting principles from education and marketing to core business strategy. The dialogue naturally explores how guests-from seasoned marketers and authors to innovative startup founders-are fundamentally questioning and redesigning their approaches. This isn't about quick fixes; it's about examining the underlying mindsets and frameworks that lead to sustainable success and influence. You'll hear detailed stories of adaptation and principle, with every interview structured to extract concrete, usable insights. The podcast consistently delivers depth over breadth, ensuring each conversation concludes with clear, implementable ideas that listeners can apply to their own ventures. It’s for anyone who believes that the future of business is built on more thoughtful, human-centric, and adaptable foundations, and who wants to hear those blueprints discussed in earnest, substantive detail.
Author: Language: English Episodes: 73

Business Reimagined with Danny Iny
Podcast Episodes
Knowing When You're 'Born for This' with Chris Guillebeau [not-audio_url] [/not-audio_url]

Duration: 28:38
You know that feeling of dissatisfaction that haunts you, no matter how often you tell yourself you should be happy? When you look at your career trajectory or business, you just know you weren’t ‘born for this.’ It’s no…
Branding Over Marketing with Glen T. Campbell [not-audio_url] [/not-audio_url]

Duration: 31:09
As a small business owner, how can you compete with the 800-pound gorilla in your space? Easy! You can be human. But you’re not going to accomplish that with marketing. You do it with branding. Do you know the difference…
Being a Small Giant with Bo Burlingham [not-audio_url] [/not-audio_url]

Duration: 23:30
Do you know the difference between being ‘big’ and being ‘great?’ Bo Burlingham, author of Small Giants, does, and he was one of the driving forces that shaped entrepreneurship as we know it today. Today, Bo talks about…
Living an Extraordinary Life with Stever Robbins [not-audio_url] [/not-audio_url]

Duration: 29:36
Think about the last time you went in for a job interview or a meeting with a potential client. What was your frame of mind? It probably had nothing to do with the sense of creating an extraordinary life. In fact, most p…
Strategic Philanthropy with Tom Matzen [not-audio_url] [/not-audio_url]

Duration: 42:00
When you think of the term strategic philanthropy, one company comes to mind: Tom’s Shoes. You’d be hard pressed to find someone who hasn’t heard of them. For every pair of shoes someone buys from them, they send another…
Ari Meisel on Productivity through Outsourcing and Automation [not-audio_url] [/not-audio_url]

Duration: 27:20
Productivity is something every single entrepreneur, and aspiring entrepreneur, struggles with. Whether it’s finding time to keep your business running smoothly, or finding time to launch your business while you have a d…
Inspired Leadership with Nancy Duarte [not-audio_url] [/not-audio_url]

Duration: 38:06
Steve Jobs knew how to inspire people. So did Howard Schultz when he rescued Starbucks. What did these two men have that so many other leaders don’t? Inspired leadership. They understand that there is a greater arc of st…
Becoming an Urban Monk with Pedram Shojai [not-audio_url] [/not-audio_url]

Duration: 28:21
What do you think of when you hear the words ‘urban monk?’ Do you picture some guy in a robe meditating on top of a skyscraper? Maybe you’re thinking of meditation 2.0 and some guru’s new, flowery method of finding inner…
Corbett Barr on What it Means to be in Business [not-audio_url] [/not-audio_url]

Duration: 25:40
There’s a big misconception going around about business. Either you climb the corporate ladder as fast as you can and retire, or you become an entrepreneur trying to hit a homerun, and you work yourself into oblivion to…
Leveling the Playing Field and Standing Out with Dorie Clark [not-audio_url] [/not-audio_url]

Duration: 29:23
Imagine a place where everyone was on the same playing field when it comes to marketing skills and know-how. In this place, ideas would be standing out based on their own merit. It’s a fantastic idea we can get behind, a…