Ep 176 How To Develop A Great Lead Generation Strategy to Grow Your Brand Or Consulting Business with Travis Cook from Franchise Ventures

Ep 176 How To Develop A Great Lead Generation Strategy to Grow Your Brand Or Consulting Business with Travis Cook from Franchise Ventures

Author: Wonder Media // Daily Global News Observer April 3, 2025 Duration: 30:01
Travis Cook, Sales VP at Franchise Ventures, joins the show to break down the world of lead generation —how it works, who it’s for, and how his platform is helping thousands of aspiring entrepreneurs find the perfect business opportunity and helping franchise brands grow. We explore how brands and consultants should approach their lead generation, how essential it is to have the right processes, and how the right CRM tool can make or break your business.  For more info and resources check out Franchise Ventures and Franchise Insights.  For a great sales automation platform built for franchising check out clienttether.com

Behind every small business, there's a human story-a mix of strategy, luck, setbacks, and breakthroughs. Business Stories for Small Business pulls up a chair to hear those narratives directly from the entrepreneurs who lived them. Produced by Wonder Media // Daily Global News Observer, each conversation moves beyond theory to explore the real-world decisions that shaped companies, from initial concept to daily operations. You'll hear founders discuss how they navigated funding challenges, adapted their marketing to unexpected events, or managed a team through a crisis, all grounded in their distinct backgrounds. Because the podcast draws from categories like management, technology, and news, these discussions often touch on how broader political and economic shifts impact a small enterprise. The aim is to provide a resource that feels less like a lecture and more like a candid talk with a peer who’s been there. Tune in for a regular dose of practical insight and perspective, where every story offers a tangible lesson you can consider for your own path.
Author: Language: English Episodes: 100

Business Stories for Small Business
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