Business Wars

Business Wars

Author: Audible Language: English Episodes: 100
Behind every product you use and every brand you recognize, there's a hidden history of rivalry and strategic gambles. Business Wars, from Audible, pulls back the curtain on these epic corporate clashes that quietly define our daily lives. It’s not just about quarterly earnings; it’s a deep narrative exploration where ambition, innovation, and sometimes sheer ego collide. Hosted by David Brown, whose experience as a former Marketplace anchor brings a seasoned clarity to complex stories, each series within this podcast dissects a famous business feud. You’ll hear the tense boardroom decisions, the disruptive marketing campaigns, and the personal rivalries that pushed companies like Nike and Adidas or Netflix and HBO to the brink. The storytelling goes beyond the official press releases to uncover the unauthorized maneuvers and human dramas that led to monumental triumphs or stunning downfalls. By weaving together elements of history, management theory, and pure suspense, this series reveals how these battles for your wallet and attention ultimately shape the cultural and commercial landscape we all navigate. Tune in for a compelling chronicle of what it really takes to win, or lose, in the high-stakes arena of modern business.
Episodes
Athletic Brewing and the NA Beer Revolution | Is NA Here to Stay? | 3 [not-audio_url] [/not-audio_url]

Duration: 42:32
When Athletic hit the shelves in 2017, it proved to naysayers that you can have a non-alcoholic beer without sacrificing on taste. Dare we say, it even gave NA brews a certain cool-factor. Athletic helped kick off an NA…
Spotify vs Apple Music | Dehumanizer | 2 [not-audio_url] [/not-audio_url]

Duration: 43:08
It’s 2015 and Taylor Swift’s just thrown Apple Music into crisis. But as the Silicon Valley giant tries to get its music-streaming service back on track, its Swedish rival Spotify is about to launch a legal attack that w…
Spotify vs Apple Music | Who Stopped the Music? | 1 [not-audio_url] [/not-audio_url]

Duration: 43:32
It’s the late 2000s and the music industry dances to the beat of Apple iTunes. But two Swedish tech entrepreneurs are out to challenge Apple's dominance with their music-streaming startup Spotify. But to do that, they mu…
Under Armour's Attack on Nike | Signature Sneakers | 3 [not-audio_url] [/not-audio_url]

Duration: 41:52
When Michael Jordan signed with an upstart running shoe company called Nike in the 1980s, it revolutionized the signature sneaker landscape and made Nike the brand to beat. Under Armour made a similar play signing Steph…
Under Armour's Attack on Nike | Dropping the Ball | 2 [not-audio_url] [/not-audio_url]

Duration: 45:14
It’s 2014 and Under Armour is getting increasingly aggressive as it takes on Nike, buying fitness apps and signing record-breaking endorsement deals. But they face a major setback when one of their biggest retail partner…
Under Armour's Attack on Nike | Sweat Equity | 1 [not-audio_url] [/not-audio_url]

Duration: 43:43
It’s 1995 and college football player Kevin Plank is frustrated with the way the cotton t-shirt he wears under his pads gets drenched with sweat. He begins designing a t-shirt made from a different kind of material - one…
Gatorade Sweats the Competition | Defending the Title | 3 [not-audio_url] [/not-audio_url]

Duration: 38:10
As the 1990s come to a close, Gatorade has become an established powerhouse brand, thanks to a 25-year head start and the star power of their spokesperson Michael Jordan. But the millennium brings fresh challenges to Gat…
Gatorade Sweats the Competition | Be Like Mike | 2 [not-audio_url] [/not-audio_url]

Duration: 34:55
It’s the early 1970s, and Gatorade isn’t just the leader in sports hydration — it is sports hydration. No other competing brand comes close. But that dominance won’t last forever. Soon, Gatorade must fend off challenges…