Campus Talks: What lies behind the success - or failure - of international branch campuses?

International branch campuses are back in the spotlight with countries including India, Vietnam and Greece opening to foreign institutions for the first time. And with international student flows coming under pressure from government policies, stretched student finances and emerging host countries, transnational education (TNE) and branch campuses offer an effective alternative for reaching overseas students. But while there are many success stories of now well-established branch campuses all over the world, there have also been plenty of failures. There are currently 387 international branch campuses open across 85 countries. A further 73 have opened and then closed, according to research by C-BERT. So, what causes some international branch campuses to flourish while others collapse? To find out, I spoke to Christine Ennew, who served as provost and CEO of the University of Nottingham Malaysia from 2013 to 2016, having been part of the team who travelled to Kuala Lumpur in 2000 to establish this pioneering branch campus. Christine spent five years as pro vice-chancellor at the University of Nottingham and most recently was provost at the University of Warwick until she retired in 2023. We discuss the thinking behind branch campus endeavours, what is needed for sustained success, common criticisms of branch campuses and what impact, if any, the UK government’s new international education strategy may have. For more insight on related topics, check out our spotlight guide on how to deliver value for international students.