Episode 199: 4/20 Tips and Tricks with  Zach Santarsiero and Brendan McKee

Episode 199: 4/20 Tips and Tricks with Zach Santarsiero and Brendan McKee

Author: Cannabis & Tech Today April 10, 2025 Duration: 36:57

With 4/20 fast approaching, Zach Santarsiero, CMO of CannaPlanners and Brendan McKee, Co-Founder and COO of Silver Therapeutics dive into what it takes to prepare for the cannabis industry’s biggest sales day of the year.

From cutting through the noise with data-driven marketing to managing inventory and staffing for a surge in demand, Zach and Brendan are here to share their playbook for a record-breaking 4/20.

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Hosted by the editorial team of Cannabis & Tech Today, this podcast cuts through the noise for a direct, unscripted conversation with the people shaping the legal cannabis landscape. Each episode is a focused, ten to twenty minute dive into the practical innovations and hard-won insights driving the sector. You’ll hear from founders, researchers, and engineers who break down the complexities of cultivation technology, regulatory hurdles, investment trends, and the science behind new products. The tone is engaged and curious, mirroring the dynamic pace of the industry itself. Rather than broad overviews, these discussions get into the specifics of how technology solves real-world problems, from sustainable farming practices to retail software and everything in between. It’s designed for professionals, entrepreneurs, and anyone with a serious interest in the intersection of policy, commerce, and innovation. By keeping episodes concise and packed with expertise, this podcast delivers actionable intelligence and forward-looking perspectives without requiring a huge time commitment. Tune in for an authentic look at the machinery-both literal and figurative-powering modern cannabis.
Author: Language: English Episodes: 50

Cannabis Tech Talks
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