Judy Samuelson – The Six New Rules of Business: Creating Real Value in a Changing World

Judy Samuelson – The Six New Rules of Business: Creating Real Value in a Changing World

Author: Tamer Institute for Social Enterprise and Climate Change April 27, 2021 Duration: 30:26

In this episode of Capital for Good we speak with Judy Samuelson, the founder and executive director of the Aspen Institute Business and Society Program and author of the new and important book, The Six New Rules of Business: Creating Real Value in a Changing World.

 

In this conversation, Judy Samuelson helps us understand how and why the rules of business are changing – for the better. She explains that while "the corporation is not itself moral or immoral," businesses can be responsible forces for good and "market civitas." Via a number of compelling examples, Samuelson discusses new and different components of risk (intangibles like reputation and trust drive value, not just hard assets), conceptions of business purpose and shareholder primacy, and the role of employee activism and advocacy in shaping corporate behavior. In companies large and small, she describes why "culture," and no longer "capital," is "king."

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Mentioned in this episode:

The Six New Rules of Business: Creating Real Value in a Changing World (Berrett-Koehler Publishers, 2021)


Hosted by the Tamer Institute for Social Enterprise and Climate Change, Capital for Good is a conversation about the practical tools and shifting mindsets needed to finance a better world. This isn't about abstract ideals; it's a grounded look at how capital-from impact investing and philanthropic dollars to corporate and public funds-can be actively directed to solve our most pressing problems. Each episode features candid discussions with leaders who are on the front lines, reimagining the roles of business, nonprofit, and government in an era defined by intersecting crises. You’ll hear how they are building new models that address systemic inequality and the urgent threat of climate change, not as separate issues, but as interconnected challenges requiring innovative financial and managerial strategies. Tune in for a thoughtful, actionable dialogue that moves beyond theory to explore what works, what doesn’t, and how the flow of money can be harnessed for genuine, lasting progress. This podcast digs into the real-world decisions shaping a future where investment and social good are fundamentally aligned.
Author: Language: English Episodes: 49

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