#1312- LACK OF INTEGRITY

#1312- LACK OF INTEGRITY

Author: Brian Mark June 30, 2025 Duration: 44:43

You're about to get uncomfortable, but someone needs to tell you the truth 💯


In this episode, we're pulling back the curtain on what it's really like running eight and seven-figure companies - and we're not holding back. After dealing with a client who broke their payment agreement and then had the audacity to attack our character when we enforced our boundaries, we knew it was time to have this conversation.


This isn't just about one entitled client who thought the rules didn't apply to them. This is about a pattern we see everywhere - people who make commitments, break them, and then play victim when there are consequences. Whether it's coaching programs, rent payments, or car loans, the same mentality shows up: "I know I agreed to this, but my circumstances changed, so you should bend reality to accommodate me."


We're breaking down the difference between business and personal relationships, why integrity isn't negotiable, and how victim mentality will keep you broke forever. Because here's the reality - if you can't keep your word when it's inconvenient, you'll never build the character traits needed for massive success.


Top Quotes:


"My definition of integrity is you do exactly what you say you're going to do, even when the circumstances do not allow you to.." (09:58)


"I don't set boundaries so you guys can then toe the line. I set boundaries so in my mind, I can then assess if you have crossed it and then be able to assess and deal with the situation." (23:49)


"The barrier to what you need to do in order to be successful in this world is so fucking low. The top 1% make $10,000 a month. Are you fucking kidding me? 1% in the world. I hit that shit in two and a half months once I decided to stop being a drug addict." (37:32)

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Brian Mark hosts Change Lives Make Money: The Podcast For Online Trainers, a space built specifically for fitness professionals who operate online. The focus here is on the dual mission of creating profound client transformations while building a sustainable, profitable business. You’ll hear conversations that dig into the real mechanics of coaching-not just exercise programming, but the psychology of client adherence and the strategies for delivering life-changing results. Beyond the training itself, this podcast dedicates significant time to the entrepreneurial side, addressing how to systematically attract clients, structure offers, and scale your income to reach and exceed significant financial milestones, like the often-discussed ten-thousand-dollar month. The tone is direct and rooted in experience, drawing from the path that has already guided hundreds of coaches. Each episode aims to provide actionable advice you can implement immediately, whether it's refining your coaching conversations, optimizing your marketing, or developing the mindset required for longevity in this field. It’s for those who feel confined by trading hours for dollars and are ready to construct a business that amplifies their impact and grants genuine freedom. Tune in for a blend of practical business tactics and deep-dive coaching insights, all designed to help you succeed on your own terms.
Author: Language: English Episodes: 100

Change Lives Make Money: The Podcast For Online Trainers
Podcast Episodes
#1364- Where Focus Goes, Energy Flows: The $8K Month Mindset Shift [not-audio_url] [/not-audio_url]

Duration: 1:11:20
-------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark
#1363- $10K Month, Sold-Out Challenge, Viral Reel Inside Podchats [not-audio_url] [/not-audio_url]

Duration: 50:28
-------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark
#1362- Renewals, Records, and The Real Cost of Going Viral [not-audio_url] [/not-audio_url]

Duration: 1:01:14
-------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark
#1361- First $10K, First $40K, and Everything in Between [not-audio_url] [/not-audio_url]

Duration: 1:04:13
-------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark
#1360- Three Clients, One Record Month, Zero Excuses [not-audio_url] [/not-audio_url]

Duration: 1:38:45
-------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark
#1359- From 41 Sales Calls in December to a $22K Month [not-audio_url] [/not-audio_url]

Duration: 51:56
-------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark
#1358- From $800 to $18K in a Single Month [not-audio_url] [/not-audio_url]

Duration: 47:44
-------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark
#1357- The Launch of the 25k Accelerator for Online Fitness Coaches [not-audio_url] [/not-audio_url]

Duration: 1:11:13
-------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark
#1356- "5 Viral Content Formats For 2026" [not-audio_url] [/not-audio_url]

Duration: 15:57
-------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark
#1355-  "How To Make 100K"? [not-audio_url] [/not-audio_url]

Duration: 52:48
-------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark