Are you proud of how you showed up this year?
That's the only question that matters as we close out 2025 and step into 2026. Not "did you make a certain amount of money" or "did you hit your follower count." Did you give your very best effort every single day? Were you a good parent, a good partner, a good friend? Did you execute at the highest possible level you could?
This episode isn't about tactics. It's about the commitment you're making to yourself for 2026 - full ass, both cheeks, 24/7, 365 days. Not working 16 hours a day, but prioritizing what you want in life and spending every single day working towards those things while cutting out everything that doesn't serve your purpose.
Then Brian gets into live coaching with coaches who are setting massive goals, struggling with content plateaus, rebuilding after adversity, and learning how to monetize their platforms with brand partnerships.
Here's what we break down:
- The full-ass commitment mindset for 2026. Brian has worked with 38 coaches who hit $100K months. Every single one set that goal thinking it was crazy, then achieved it. You can have anything you want, but only if you commit fully. Not half-ass, not when you feel like it, not when it's easy. Full commitment means working on yourself every single day.
- Brian's capacity expansion strategy that nobody talks about. He was doing twice-a-day posts, seven days a week. Then thought "I can do more" and went to three times. Then more. Every year his capacity expanded, and now what seemed insane is just normal. The things that feel impossible become your baseline when you consistently push your limits.
- Why CTAs need to be on EVERY post (not every video). There's a difference between asking someone to take action (follow for more), asking for something in exchange (comment for guide), and pitching your program. Every post needs a CTA, but it doesn't have to be in the video itself. Check the caption - "follow for more value" or "save this post" or "drop fire emojis if this resonated."
- Julian's Instagram plateau solution at 50K followers. He's getting massive views and comments but followers aren't growing. The problem? He's not asking people to follow. Simple fix: add "Follow @username for more value" to every post. Brian's viral video with 9,000 likes brought in 599 followers because he asked. You have the reach, you're just not converting it.
- The split-screen format that's crushing right now. Instead of doing the same shouting videos or slow-motion corrections, experiment with split-screen content showing wrong vs right technique side by side. Brian Abarca is crushing with this format (1.1M views). Wide shot, show both sides, zoom into what's wrong with an X, then show the check mark on the right technique.
- How to repost your viral content without looking repetitive. Go back to your most viral posts and repost them, but change the first three seconds of text on screen and switch the background music. Post them on trial reels so they look like different videos. Julian did this in December when posting slowed down - it worked.
...and much more.
CHAPTERS:
00:00 - Intro: Are You Proud of How You Showed Up This Year?
02:17 - The Full-Ass Commitment for 2026
04:02 - 38 Coaches Hit $100K Months by Setting Crazy Goals
05:00 - Jai's CTA Strategy: Every Post Needs a Call to Action
09:01 - Corey's Brand Partnership Pricing ($3-5K Per Post)
48:17 - Carolina's Mental Reset After Phone Stolen
52:00 - Rebuilding Your Balance After Adversity 55:00 - Julian's Plateau Fix: Just Ask People to Follow
58:27 - Split-Screen Format + Reposting Viral Content Strategy
1:00:00 - Julian's Tennis Coaching Niche & Sales Struggles
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