Selling Longevity & Finding Purpose After 50 with Jay Croft

Selling Longevity & Finding Purpose After 50 with Jay Croft

Author: Chris Liddle July 24, 2025 Duration: 53:22

In this episode of Chasing Common Ground, I sit down with Jay Croft — a journalist-turned-fitness content strategist helping gyms serve adults over 50. We talk about his new book Selling Longevity, why older clients are the future of fitness, and how life pivots can lead to deeper purpose.

We cover:✅ Why gyms struggle to serve adults 50+✅ The turning point after the fall of print journalism✅ Money trauma & reinvention in midlife✅ The real power of showing up in person✅ How slow, simple effort builds success✅ Why fitness marketing needs to evolve — now

🎯 Get the Book – Selling Longevity→ Waitlist: https://app.automaticmembers.com/v2/preview/UuzHhBPi80OtaYwI3VmV→ Amazon: https://a.co/d/gnDxg7N

🔗 More from Jay Croft→ Website: https://www.primefitcontent.com→ Podcast: https://pod.link/1532395738→ Instagram: @primefitcontent→ LinkedIn: Jay Croft

🎧 Listen to Chasing Common Ground→ Apple:

→ Spotify:

→ YouTube: https://www.youtube.com/@christianliddle

💼 Work with Chris Liddle→ Coaching:

https://invigoratetraining.com

→ Media & Podcast Consulting:

https://christianliddle.com

→ Instagram: @christianliddle

🎁 Courses & Offers→ Holiday Meal Guide: Click here→ Follow-Along Workouts: Click here→ CapCut Academy: Click here



Get full access to Insight by Chris Liddle at chrisliddle.substack.com/subscribe

Chasing Common Ground: Lifestyle Conversations with Chris Liddle is a space for thoughtful dialogue that lives between categories. Host Chris Liddle believes meaningful progress comes from connecting ideas across the usual boundaries of education, culture, and self-improvement. Each episode, whether a solo reflection or a conversation with a guest, is built on a simple, powerful question: where can we find shared understanding? This isn't about quick fixes or passive listening. It's a purpose-driven exploration of the habits, philosophies, and societal shifts that shape our daily lives. The aim is to uncover practical insights and nuanced perspectives that resonate, helping you move forward incrementally but intentionally. You'll hear discussions that feel like a good, meandering talk with a curious friend-one that leaves you with something to chew on, not just consume. The podcast deliberately avoids easy labels, weaving together threads from personal development, cultural commentary, and societal observation to examine what a considered life can look like. It’s an ongoing series for anyone tired of echo chambers and interested in the subtle art of building a better year, and a better self, through conversation. Tune in for a consistently engaging mix of voices and topics that all circle back to that essential chase for common ground.
Author: Language: English Episodes: 100

Chasing Common Ground: Lifestyle Conversations with Chris Liddle
Podcast Episodes
Sweat, Strength, and Serenity: Navigating the Path to Well-Being [not-audio_url] [/not-audio_url]

Duration: 39:56
Hey everyone! Chris here, and you're tuning into another episode of the Chasing Common Ground podcast. If you're ready to dive deep into the pool of personal wellness, then boy, do I have the episode for you. This time a…
Going on a Long Ass Walk With "Millionaire Chris" [not-audio_url] [/not-audio_url]

Duration: 1:06:17
In this episode of the Chasing Common Ground podcast I’m bringing you into a conversation with someone I’ve referred to as “Millionaire Chris”. A year ago I appeared on his podcast, “All I Ever Wanted” so you may have he…
Reflecting on Personal Training, Career Growth, and Connections [not-audio_url] [/not-audio_url]

Duration: 35:41
In this episode of "Chasing Common Ground," host Chris Liddle recaps his journey as a personal trainer and the evolution of his podcast. He shares how he started in the fitness industry and his transition to becoming a t…
The Impact of Trying Something New: Reflections on Jiu Jitsu [not-audio_url] [/not-audio_url]

Duration: 17:49
In this solo podcast episode, Chris reflects on the impact and trickle effect of trying something new, using his experience with Jiu Jitsu as an example. He discusses how Jiu Jitsu has given him a sense of purpose and co…
Comedian Monica Gross Shares Stories of Dating Disasters [not-audio_url] [/not-audio_url]

Duration: 56:13
Monica Gross, a comedian based in Toronto, joins Chris Liddle on the podcast to discuss her journey in comedy and finding common ground through humor. Monica shares her experiences as a part-time accountant and part-time…