The Great Mark Schaefer on Standing Out in an AI Driven World

The Great Mark Schaefer on Standing Out in an AI Driven World

Author: Maryrose Lyons February 23, 2025 Duration: 29:17

In this episode of Chatting GPT, host Maryrose Lyons sits down with marketing thought leader Mark Schaefer to discuss his latest book, Audacious: How to Be Spotted in an AI-Driven World. Mark dives into why most marketing today is stuck in a "pandemic of dullness", how AI is rapidly reshaping the industry, and why simply being competent is no longer enough.

🔥 Key Topics:

  • Why AI is making “good enough” marketing obsolete 🚫
  • How businesses can out-human AI to stay relevant 🧠
  • The marketing stunt that made people abandon their food 🍽️
  • Future-proofing your brand in the age of automation 🔮
  • The downfall of Twitter and the future of social media 📉


Mark also shares insider insights from top brands, practical tips for standing out, and his take on where marketing is headed next. If you want to zig when others zag and future-proof your marketing, this episode is a must-listen! 🎧


📖 Book Mentioned: Audacious by Mark Schaefer https://www.amazon.com/Audacious-How-Humans-Marketing-World/dp/B0DSHRN3PC



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Maryrose Lyons brings her experience from the AI Institute to Chatting GPT, a podcast that digs into the practical realities of artificial intelligence. Instead of theoretical discussions, these are grounded conversations with the directors, founders, and strategists who are implementing AI solutions right now. You’ll hear from people who have moved their organizations beyond pilot projects into genuine transformation, sharing what worked, what didn’t, and why. The focus often lands on the built environment-exploring how AI is actively reshaping design processes, construction methodologies, and facility management from the studio to the job site. This series is built on the premise that the most valuable lessons come from those with hands-on experience. Each episode unpacks the human decisions behind the technology, offering tangible insights for professionals in technology, business, and education who are navigating their own courses. By listening to this podcast, you gain access to a rare dialogue about applied intelligence, where the conversation is always rooted in real-world execution and impact.
Author: Language: English Episodes: 41

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